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Thursday 14 February 2013

Buckley cough syrup

Buckleys Cough Syrup
1.We commemorate that the key benefit of the reaping is its effectiveness.
2.Yes, they try to convince the consumers that the bad taste proves the syrups effectiveness. It does not contain any alcohol or sugar, beneficial the effective ingredients. So it should work better than other products.
3.We retrieve that Buckleys should not be bundled with galore(postnominal) products alone it should be possessed of some varieties for different needs of the consumers like multi-symptom, cough appetite suppressant etc. But they should keep their childrens formula lucid like proctor and gambles products. Because if children see that it is Buckleys they may not take it.
4.We think that the product should be distributed through main stream, chain and stores like WalMart and Target, so that it should be easily obtainable to great deal anytime they want. Most comm alone mass go to these stores for medicine. The ease of availability is a huge reckon in case of medicines because there ar so many brands and choices for quite a little, they may consider using one that is easily available to them everywhere.
5.The customer loyalty should always be built on its effectiveness not the foul taste. Customers will use it only because it is more effective than the other brands which offer great tasting cough medicines.
6.

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We think they should be focusing on two effectiveness and bad taste in positing their brand. There are so many brands of cough medicines in the market which competes on taste but this will stand different from the stand-in as it campaigns on its bad taste. But effectiveness is close important, people will rather taste something bad temporarily than feeling bad for a longer period of time.
7.They basis target people who more like to organic products, people who dont care about the taste but the effectiveness of the medicine, also there are people who think that bad tasting things works better. They love to use something they hate. These people can be effectively targeted with this product.
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