The halo effect is the idea that when the general population sees a product on or apply by a celebrity, they will be more habituated to purchase the product because they want to mimic there component model. For years, sporting companies have used this belief, by using suspensors to deceive there products to fans. A perfect example would be low Amours latest commercial, entitled Footsteps using lead athletes give care Cam Newton and elite track and field first Monica Hargrove. As the athletes train hard the camera zooms in on the athletes shoes promoting their signature Charge RC shoes. Companies desire Gatorade, Nike, and Under Armour place their products on athletes to increase the sales of their merchandise.
Athletes endorsing merchandise can be trace back to 1921 when frame Taylor signed with converse. This set precedent for other superstar athletes who followed, athletes like Michael Jordan and Julius Erving to get a line a few. In the 1930s, Converse……added Taylors name to the All Star ankle patch. This broke down walls as the first sneaker bearing a thespians name. (Osei-Dwunmoh)
Nowadays athletes get more than just their names on sneakers and fan apparel. Athletes today receive enormous sustainment slews for write with a company.
Tiger Woods signed a five-year deal with Nike for $100 million in 2000. When LeBron James entered the league true(a) from high school he signed a $90 million sponsorship contract with Nike. In all case the athlete earns more from endorsements than in salary. (Steven J. Jaskson)
Gatorade, the US market leader in sports drinks, is a company that understands the advantage of athletes in advertising. They currently endorse players of all types of sports including, baseball player Derek Jeter, former basketball player Michael Jordan, tennis player Serena Williams, soccer player Landon Donovan, and football players Eli and Peyton Manning. Gatorade unveil their new ad slogan, Float like a butterfly, bunco game like...If you want to get a full essay, order it on our website: Ordercustompaper.com
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