Diesel

TABLE OF CONTENTS

Using the SWOT framework, analyze the marketing position of Diesel. Is the smart set in a favourable marketing position to diddle its proximo challenges?....2

Strengths...........2

Weaknesses...........3

Opportunities...........3

Threats...........3

Analysis of the Marketing Position......4

Evaluate the 3 marketing strategies outlined in promenade 15. Which of these strategies would you advice Diesel to adopt and why?..........6

Strategy 1...........6

Strategy 2...........7

Strategy 3...........7

One can argue that D-Diesel mark off can be damaged by the confusion arising from its friendship with StyleLab. Provide arguments for and against this statement.         9

Appendix............11

Figure 1 (Competitors Prices)............11

Figure 2 (StyleLabs Positioning in the Market)...........12

Figure 3 (Target Customers of D-Diesel & StyleLab)...........13

Bibliography..........14

Using the SWOT framework, analyze the marketing position of Diesel. Is the Company in a favourable marketing position to meet its future challenges?

In parliamentary law to analyze the marketing position of Diesel, it is inherent to consider the various factors in the Companys internal and external environs that can impact its current position as salubrious as future strategies. This can be understood ruin with the help of the following SWOT analysis.

Strengths:

Diesels biggest competitive advantage is the motif nature of its products, which are an extension of Renzo Rossos dynamic personality.



Diesel loyalists localise with the uniqueness of the brand. Diesels success has been acknowledged by several honored awards over the years, creating a high up brand image in the minds of the customers. Diesels extensive coverage of the market, especially its flagship stores across global elbow room centers reflects the exclusive & upmarket brand status. Diesels brand susceptibility lies in enriching value, thereby distinguishing its customers from the crowd. Diesels products are of high quality and durability, justifying the high price tags to its customers.

A majority of Diesels highly synchronized workforce is in person selected by Rosso himself, ensuring that only...

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