KFF Product Offering

Product Offering

University of Phoenix

Marketing

MKT/571

Kudler Fine Foods (KFF) is a niche grocery store operation that was established by Kathy Kudler. This business was bring ind to provide consumers with the new-fashi bingled and constituent(a) materials they would need to make a delicious and good for you(p) meal all at an affordable price. The incumbent rationalise of healthy living tied with the recession has made more consumers aware of such a business. With the recent success of the current operations, Kathy has decided to take this new idea to Canada in hopes of festering the business and offering the trade what they need.

Marketing Needs

KFF allow for need to research the market in Canada before they decide to launch their ware. Also before KFF nonplus to develop their marketing scheme they will have to bang the competition in the market, the rapid changes in what customers want, and globalization threats. some(prenominal) customers are going thoroughgoing and planning to eat healthy. KFF will assemble an organic menu and catering service.

KFF is looking to provide consumers with gourmet food while incorporating the organic concept. This will be challenging for KFF because Canada is strict about implementing organic foods, there will be a large universe of discourse to serve and each group of people have different types of product needs.



Kudler will have to put to limither a well planned strategy including: a feasible product selection, fair pricing, distribution channels, location selection, logistics and a promotional strategy tailored to the Canadian market.

Market Growth

Estimation of business strengths by judging the market growth is one of the major aspects of marketing plan (Kotler & Keller, 2006). A market strategy will help Kudlers increase their sales and their agonistical advantages. This will also help Kudler focus on their customers and create their key concepts around customer satisfaction, while continuing...

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