Ethel Chocolate Lounges

Ethels drinking chocolate Lounges Maxine Jones sporadic University Professor Charlene Walters Principles of Marketing April 30, 2011 Abstract This writing will review the pursuance: Ethels Chocolate Lounges: second to the Future? Chocolate Lounges understanding Sweet Success typeface study. It will discuss the pas age topics: The type of consumer purchase remainder that best describes the choice to baffle at Ethels. What factors that limit a consumer to spend money and time at Ethels. What factors that motivate consumers the closely and also try to regain what subscribes the Ethels last appeals to most. Ethels Chocolate Lounges opened to the general with the appeal of familiarity of the mar name. To the consumer, reminiscence of the household name notable for M & amp; M and Snicker Bars which has been nigh for generations has a commodious appeal. This, match with the unchanged taste, pureness and debonair textures which Mars products ar noted for, appeals to the consumer as they unendingly meet their expectations. By its erratic taste, luxurious décor and restful ambience customers atomic number 18 pull to Ethels Chocolate lounges. Buyers go through cardinal stages of conclusivenesss make when purchasing a product. They are outlined in the plot below.

The study cognizance is the firstly stage of the buy close. sometimes we skip some of the other(a) buying finis stages and go straight to the need recognition only. For instance soul buying a burrito would recognize the need of hunger and dear go right to purchase decision and skip the decision of training search and evaluation. When we choose the pass on on purchases, the regulate above is very useful. Buying always start with need recognition. The factors that influence customers to visit Ethels Chocolate Lounge are cultural, accessible, individualised and psychological factors. Consumer behavior is influenced by cultural factors much(prenominal) as: buyers culture, subculture and social class. Social factors such as:...If you fatality to get a full essay, order it on our website: Ordercustompaper.com

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