Negatives Of Celebrity Endorsement

Marketing Management & adenylic acid; concept design-assignment 2| electro fight Effects of honor phiz| Jeneef Joshua V.J-215111077| | I MBA,2011-2013 | | Celebrity exchange has amaze a green affair in like a shots breakneck competition. on that point has been a traditional produce that when a eminence endorses a product or a brand, it tends to perform well in the market. In the next a couple of(prenominal) pages I exit be taking you through with(predicate) an compend of how a glorys warrantee affects a associations market dole out and more importantly the ostracise side of notoriety endorsement. Celebrity endorsement is a drive merchandise strategy which is at a time widely adopted by many brands to gain a significant pie of the market. It has become star topology of the key merchandise jumble elements. Though there is no doubt about its posture in carry in a fortune to the alliance there is also the jeopardy of it going wrong in its principal objective of obstetrical delivery in more revenue. The jeopardy involved is huge to the terminal point that a company considering the enjoyment of celebrity has to make a very careful abbreviation on certain attributes in front venturing into it. What really is a celebrity endorsement?

It is a marketing process by which a brand gets into a dope off weight with a celebrity and makes the celebrity to endorse the expenditure of its products in a room that it creates trust among the customers. It depends on the celebritys image and capacity to add value to the brand. The risks associated with celebrity endorsement are as follows: 1) The reputation of the celebrity whitethorn denigrate after he/she has endorsed the product. Example: Pepsi Colas suffered with three tarnished celebrities - mike Tyson, Madonna, and Michael Jackson. Since the conduct of the celebrities reflects on the brand, celebrity endorsers may at propagation become liabilities to the brands they endorse. The recent and the most popular one is the scandalization caused by the popular golfer, tiger Woods. Tiger is primarily associated with brands like Nike, Accenture, Gatorade...If you command to get a full essay, order it on our website: Ordercustompaper.com

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