Competitor Analysis of Dahlie Essay

The two of the main competitors of Darlie in the grocery are Sensodyne and Colgate. As the world largest maker and manufacturer of toothpaste, Colgate run shorts the greatest competitor of Darlie. Colgate has survived in this patience for such a long time and has established its influence among the customers. It has successfully making the customers to have stag loyalty toward Colgate.Besides that, Colgate has diametrical types of toothpaste, which john cope with different needs of the customers. This has fulfilled the needs and wants of the customers and at once competes with Darlie as the product range of Colgate and Darlie are quite similar. Nowadays, a lot of multitude are confront different types of teeth problems, such as crude teeth, gum disease and tooth decay. Therefore, they tend to buy the toothpaste which can help them to solve their teeth problems. Sensodyne is focusing on solving painful teeth problem and is recommended by dentist to be used.It has shape d the brand foresee of Sensodyne to become professional and high class toothpaste. Therefore, although Darlie excessively has their own polished teeth toothpaste, people pipe down prefer Sensodyne as the look for the brand image. Therefore, Colgate and Sensodyne become two of the main competitors for Darlie in Malaysia toothpaste grocery. Comparison of Colgate and Its Competitors Darlie Colgate Sensodyne tradeplace share in Malaysia In 2011, Darlies market share is 31%. In 2011, Colgates market share is 60%. In 2011, Sensodynes market share is 5%. Target customerTheir intent customers are those urban people who are to a higher place 18 long time old, and pay attention to their viva wellness. The target customer is mothers with kids who make toothpaste buying decisions for the family and people who care for their oral health. The target customer is the adults from 20 to 60 historic period old who faced sensitive teeth problem. Promotion Using websites, advertisements and T V mercantile to advertise. Having promotions in supermarket. Using website, advertisement, and TV commercial to advertise. Having few promotions by giving free gifts.Colgate School computer program give out free samples to kids and teach kids the charge to brush teeth properly. Bright Smile, Bright prox program promote the importance of oral health through education and prevention. Using websites, various advertisements and TV commercial to attract customers. Promotion through dentist and dental clinic. Chill Test in hypermarket. cost The expense range of Colgate is between RM7. 95 to RM10. 60. The most expensive toothpaste is Colgate Sensitive Pro Relief. The cheapest toothpaste is the Colgate Regular tube. The price range of Sensodyne toothpaste is from RM9.Product Having different range and types of toothpaste. For instance, pertly breath, whitening, sensitive teeth and enamel protection. Specializing in the rescue and treatment of oral hygiene. Create an array of 40 dif ferent patented toothpastes keeping Colgate competitive. Having 13 different classifications and varieties of Colgate toothpaste. Consists of different types of toothpaste, but mainly focuses on the sensitive teeth issue. Place well-nigh at entirely supermarket and mini market. Very convenience to buy it. Almost all super markets and pharmacies carry Colgate Toothpaste.Can sometimes be found in more spectacular locations when on sale or launching bare-assed products into the market. Distributed indirectly. Available in all hypermarkets, supermarkets and pharmacies, Chinese checkup halls and mini markets in Malaysia. Length of time in business Darlie started its business since 1933. It has taken 80 age in the toothpaste industry. Colgate-Palmolive started its business in 1806. It has taken 207 years in the toothpaste industry. GSK produced Sensodyne in 1961. It has taken 52 years in the toothpaste market.