Decay of Faith in “The Enduring Chill”

Khaqhovia Lee Ms. Bolle IB Junior English October 5, 2012 Decay of Faith Heaven, earth, and beliefs of a superior being ruling the world are contradicted through Flannery O’Connor’s stories. â€Å"The Enduring Chill†, a short story by Flannery O’Connor, displays religious figures combined with the hypocrisy of Christian faith. â€Å"The Enduring Chill† is about Asbury, a male writer, who returns home to live with his mother due to his illness. Great conflict occurs between Asbury and his mother, so much that he would rather die and leave her in despair than to live with her, suffering life in a cage.Flannery O’Connor applies the motif of religion to express the contradiction of a Christian believer. Flannery O’Connor portrays religion through the use of animals, symbolism to religious figures, and Christian stories throughout â€Å"The Enduring Chill†. Flannery O’Connor uses religious animals to reveal the contradiction n ature of humans. When Asbury sees his sister, he tells his mother to, â€Å"let sleeping dogs lie† (O’Connor 358); the dogs could be related to Cerberus, the gate keeper to the underworld. Asbury sees his sister as evil.The quote also foreshadows Asbury’s illness, because he is lying in bed waiting for the illness to take his life, like the sleeping dogs. Flannery O’Connor also uses animals from different religions to foreshadow misfortunate events, such as â€Å"the dry cows were on one side and the milk herd on the other. She slowed the car and then stopped altogether, her attention caught by a cow with a bad quarter. † (O’Connor 362). The cow is a holy animal in the Hinduism religion, and the cow having a bad quarter is an omen of bad luck.It also foreshadows to the bad milk which is tainted with the stench of smoke, and causing Asbury to fall more ill. Another use of religious animals is â€Å"to find freedom, to liberate my imagination , to take it like a hawk from its cage and set it ‘whirling off into the widening gyre’ (Yeats) and what did I find? It was incapable of flight† (O’Connor 364). The quote reveals Asbury’s sense of freedom through the use of a hawk; hawks are known to be one of the most intelligent birds, as well as having a great vision.The hawk foreshadows Asbury’s realization, when Asbury discovers his illness wouldn’t kill him. Asbury is incapable of flying free from his caged life because he takes back the key to the drawers which held the letters, as soon as he discovers he would not die; caging himself in and stopping himself from gaining his freedom. A hawk also refers to a dove, which represents freedom and peace in the bible, and Asbury wants to live free and in peace. Animals are used to portray the progression of human life.Flannery O’Connor uses allusion to refer to bible stories, while using the stories to display the unfaithfulness of Christians. Asbury comes off the train and waits for his mother to come pick him up, and â€Å"Asbury felt that he was about to witness a majestic transformation, that the flat of roofs might at any moment turn into†¦some exotic temple of a god he didn’t know† (O’Connor 357). The majestic transformation alludes to Jesus on Mt. Sinai, where Jesus becomes engulfed in light, and radiates with the power of God.Asbury does not know the temple of God because he constantly turns away from God. The illusion he witnesses is common in the bible when God send’s a messenger and dreams to humans to warn and help them. Another example appears during the car ride to his mother’s home, and â€Å"the he turned and faced his mother grimly, irked that he had allowed himself, even for an instant, to see an imaginary temple in this collapsing country junction† (O’Connor 358). The temple of God is not a physical temple but the body of all the Chris tian believers, but Asbury does not understand God’s will.The collapsing country junction is an allusion to the destruction of the walls of Jericho. The walls fall from the undying faith of the Israelites. Asbury does not believe he sees the event and decides to continue in life waiting for his death to come without realizing God. The wall of Jericho symbolizes Asbury’s faith which is crumbling down. While Asbury lies in the hospital â€Å"a blinding red-gold sun moved serenely from under a purple cloud†¦ below it the treeline was black against the crimson sky† (O’Connor 382). The red-gold sun represents the death of Christ, as he is hanging on the cross.Jesus’s blood symbolizes the crimson sky. The black tree line forms the countless amounts of sinners which resent God and Jesus. The darkest days of the world are also on the day Christ dies; Asbury’s darkest days are also on the very same day he witnesses the scene. Each allusion displ ays the decaying faith of Christians and increase of human weakness. Flannery O’Connor displays the decaying faith of Christians by incorporating religious figures. Asbury describes his friend as being â€Å"as bland as the Buddha himself† (O’Connor 359).Buddha is usually seen as a cheerful and chubby man, who never falls into temptations, and not bland. Asbury’s knowledge of religion is very low by applying bland to Buddha. Buddha descends from a wealth family but he decides to follow the road of hardships, but Asbury is from a well off family but he decides to live the life of a metropolitan. Asbury fails in living the life and becomes overwhelmed with hardships; giving up the life he wished for and travels on a darker path. As Asbury wonders around his mother’s home he noticed the â€Å"water stains on the gray walls.Descending from the top molding, long icicle shapes had been etched by leaks and, directly over his bed on the ceiling, another l eak had made a fierce bird with spread wings† (O’Connor 365). A fierce bird with spread wings symbolizes the Holy Spirit which appears to the disciples as they are enlightened by the Holy Spirit, with flames floating above their heads. Instead of flames there is a long icicle, the exact opposite of a flame. A fierce bird also symbolizes the anger of God because he would show no mercy to though who go against his will.Asbury disobeys his mother’s rules and falls into a deeper illness. Asbury stunned by the fact he wouldn’t die, looks into the mirror and â€Å"the eyes that stared back at him were the same that had returned his gaze every day from that mirror but seemed to him that they were paler† (O’Connor 382). God is all powerful and all seeing, the eyes represent his presence in the room, but he realizes the eyes are paler. Asbury loses God and stays living in his life trapped in a cage, with is mother. Religious figures portray the weaken ing of Christian Faith.

Psy250 Biological and Humanistic Approaches to Personality

Biological and Humanistic Approaches to Personality The stages of human development are influenced by biological and humanistic theories. Maslow's hierarchy of needs stresses the need for and individual to discover their own personality and gain self-control in their personal life. Abraham Maslow had a theory that an individual will desire more in life once they have accomplished the basic needs in life. Humanistic features of personality focus on freedom and self-fulfillment. Unlike Maslow, Hans Eysenck and other theorist proclaimed that personality comes from a biological approach that an individual’s behavior is influenced by genetics.The following will consist of a description of how Maslow’s hierarchy of needs influence personality formations, biological factors that influence the formation of personality, the examination of the relationship of biological factors by Maslow’s theory of personality, along with basic aspects of humanistic theories incompatible with biological descriptions of personality. Maslow's hierarchy of needs is a theory of human motivation based on biological, safety, love and belongingness, esteem, and self- actualization.Personality is influenced by ideas that create a foundation of an individual's life relations and peak experiences. An individual's experiences assist an individual to transform and discover the inner self. Peak experiences are familiar to individuals whom have matured and discovered their full potential. Maslow believed that individuals strive for self-actualization once they have satisfied their more basic needs. Maslow also characterized self-actualization as being the most superior out of all hierarchy needs.Each of Maslow's hierarchy of needs define the patterns of human motivations for an individual to survive. Each stage also defines the personality growth in humans as well as in animals. The simplest level of needs must mature before the individual will be motivated to achieve higher need s. Biological needs are the simplest and main requirements for human survival such as water, food, air, and shelter. Maslow's hierarchy of human needs is categorized in two groups D-motives and B-motives (Friedman & Schustack,  2012, pg304). Biological needs are the needs of the body that uphold homeostasis.Food, water, and air are requirements for individuals to survive and produce a steady foundation for growth. Safety needs are crucial in protecting self for growth. Individuals who are smart, tough, fast, consistent, and organized have recognized a defense of security for survival. Challenges associated with the external urges influence defense mechanisms such as repression, denial, displacement, reaction formation, regression, sublimation, projection, and rationalization. Each defense mechanism allows people to protect their ego.Therefore allowing them to avoid posttraumatic stress and continue to strive toward self-actualization. Love and belongingness reflects off safety. Hu mans need to feel a sense of belongingness and love. If love comes from a social group, religious group, classmates, coworkers, family members, and friends, individuals need to love and be loved by others. Without the features of love an individual may become an object to social anxiety and depression. The need for belonging can overcome the biological and security needs, depending on the power of peer pressure from other individuals.Humans have a self-esteem influenced by self-respect. Esteem shows importance and appreciation, which influences the accomplishments of receiving a great education, career, friends, and respect. Individuals with low esteem require respect and attention from others but on the other hand high esteem requires self-respect along with self-confidence. The maximum developed need detects to be at peace with oneself. Self-actualized individuals are independent, choose privacy, love, freedom, and avoid social stress (Friedman & Schustack,  2012 pg305).Biologic al factors such as chromosomes, hormones, and the brain all have a main influence on human behavior. Biological factors that influence personality can involve genetics, disease, drugs, and medical disorders. Personality can be affected by many factors. Psychologist considers personality traits as sensors inside the brain, controlling a limit of behaviors and attitudes (Nettle, 2008). Sensor settings characterize where an individual stands on a measurement for each personality trait.The Big Five traits characterize the strength of certain type of psychological reaction, which depends on certain neurobiological mechanism in the brain (Nettle, 2008). Genetics considers being an influence to personality. Genetics are the primary involvement of personality. Genes affect how an individual's body and brain matures and functions. Individuals who may suffer from loss of genes on a specific chromosome contribute to disorders that genetic factors strongly influence personality (Friedman, Schus tack 2012 pg147). Personality can be affected by disease in which traits may onnect with how individuals handle situations and the emotional results that situations at hand create. It is believed that genetics influence the simplest characteristics. Hormones and brain structure influence behavior but neither has an effect on personality traits. Genes do not have control over personality traits but on the other hand genes influences behavior. The nervous system contributes to notification of the surrounding and dangers of the environment but also emphasizes the notion of importance of appropriate behavior.Biological theories have a stronger impact on personality than humanistic theories may have. Health issues such as mental illness, cancer, high blood pressure, and depression also can have an effect on an individual's personality. The medications that are prescribed to an individual to treat health issues may also have an impact on the personality. Illegal drugs and the abuse of alc ohol can contribute to the changes of personalities that have been established but triggered by chemicals within the drugs and alcohol.The nervous system and the growth of the brain both contributes to biological factors that are influenced by the environment an individual places themselves in and not only by genes. Humanistic approach attempts to stress an individual’s inner personality and spirit. Humanistic approach also stresses the viewpoint of being human. In addition, the humanistic approach also proclaims that individuals focus on the ability of other human beings having an effect on their personality.According to (Friedman & Schustack,  2012 pg291) attending small groups such as human potential movements, which started in the over fifty years ago, with other individuals whom have established all their hierarchy needs in life may influence an individual to become more creative and establish a level of self-fulfillment. In the humanistic approach, the theory is an ef fort that stresses the values and an individual's self-worth. Life matures while individuals plan their lives and take actions for their responsibility.Each individual must learn to have self-control and perform discipline to obtain a healthy lifestyle. Obtaining a healthy lifestyle will contribute to an individual discovering their inner potential. Humanistic believes that spiritual growth and awareness grounds personality in the full appreciation of the everyday world (Friedman & Schustack,  2012 pg303). Humanistic theorists focus on each individual’s personality, appreciation of naturalness, and the value of life (Friedman & Schustack,  2012 pg304). Humanistic theories follow the belief that every individual has their life and is in control of their own free will.Humanistic approach also influences an individual's feelings rather than thought process. Biological theories follow the belief that genetics influence the control of personality. The basic concepts of humanis tic and biological theories are different similarities. Healthy people must take responsibility for themselves, regardless of the actions and therefore, negative actions do not contradict the value of the person. Biological theories focus on thought or reason rather than feelings for self-worth and value. Biological theorists believe that genetics have an influence on an individual's personality.This secondary affect controls how a person develops into adulthood. Biological standpoints also teach that intelligence and genes determine a person’s personality. For example, twins who have similar traits or personalities share the same genetic traits. Genetics can also have an effect on how an individual copes with their personality. A child's childhood environment plays an extremely high influence on the outcome of an individual's personality as well. Therefore, biologic theorists believe that personality traits are genetic therefore, unavoidable.Some theorists believe that a com bination of psychotherapy and drug therapy could correct poor personality traits, leading to a productive life. Humanistic therapists believe that a productive life is an accomplishment of completing each stage of Maslow's hierarchy of needs life. Poor personality traits are learned not inherited but can be changed if willing. References Friedman, H. S. & Schustack, M. W. (2012). Personality: Classic theories and modern research (5th ed. ). Boston: Pearson/Allyn & Bacon. Nettle, D. (2008). Embrace your personality New Scientist, 197(2642), 36-39.

Music research paper Example | Topics and Well Written Essays - 1250 words - 1

Music - Research Paper Example As of yet, K Pop musicians have held a plethora of successful concerts internationally in major cities such as Chicago, New York, Paris, London, and Barcelona. With their unique style and multiple talents, two K Pop stars including Psy and the Rain have swept international audiences with their hit music and performances in films. The famous K Pop singer, Psy shot to popularity in 2012 when his single Gangnam Style went hit with over one billion views on YouTube within a few weeks of its release. His single went viral over YouTube reaching millions of international fans with approximately two billion views as of yet (Gruger, n.pag. (a)). Subsequently, his signature dance move to the lyric â€Å"Oppa Gangnam Style† became so popular that sports players, politicians such as Mitt Romney (Perera, n.pag.), and TV hosts could not get away from maneuvering to the renditions of Gangnam Style. The song made new records of worldwide popularity and engagement with international audiences which even earned Psy’s lyric, ‘Oppa Gangnam Style’, an entry in The Yale Book of Quotations as being one of the most famous quotes of the year 2012. Psy’s music video was a huge success all over the world. With its dancy music, hilarious yet interesting dance moves, funny lyrics, and catchy video, the single made it to the top of the charts as a dominant musical entry. The immense popularity of the song and its video reached worldwide audiences taking Psy to new heights of fame and recognition. Another popular K Pop star, Rain is an actor, singer, producer, and model. The Rain is also known as the ‘King of K Pop’ due to his popular music and his influence outside South Korea. The Rain starred in a 2009 movie called Ninja Assassin where he performed a physical role of the assassin belonging to the Ozunu ninja clan. For his role in the movie Ninja Assassin, the Rain even won an MTV Movie

Hospitality Management Scholarship Essay Example | Topics and Well Written Essays - 750 words

Hospitality Management - Scholarship Essay Example This paper declares that the reporter charges moderate tuition fees for teaching English language to the needy students. This supplementary income supports him to balance his budget to an extent. After gaining experience for two years, he   wishes to venture into his own by establishing myself as a consultant for event planning. Besides consultancy, the reporter will take independent contracts for programs. His long term goal is to establish a boutique hotel with an underground Shopping Centre in America and subsequently open its branches in his country, Seoul, South Korea. His   objectives are twofold. Establish and gain popularity for my brand name, and on the strength of the goodwill thus generated try to promote tourism industry in his country by sending regular batches of tourists from America. His   country has tremendous potential to be a great place of tourist attraction. The reporter   have also made the preliminary study of the facilities being offered by commercial banks to entrepreneurs for initiating such ventures. Scholarship is the final solution for the series of problems that he faces at present. International students are required to pay double the amount of tuition fees as compared to the native students. The fees are $10,000 per semester, which is an impossible option for me to meet. His earlier educational institution, the community college, was inexpensive and my parents had no problems to meet the moderate bill on his education. After getting admission to this university for the degree course in Hospitability Management, my parents are unable to meet the present high level of tuition fees. They are in Korea along with his elder brother. He is also a student in the university there and the scale of his tuition fees is high.

Leadership Essay Example | Topics and Well Written Essays - 500 words - 26

Leadership - Essay Example Categorizing the culture of company, it can be stated that the culture of the company is Low Performance Culture. High Performance Culture is the one where shared beliefs, attitudes, actions and goals persist whereas Low Performance Culture is opposite of it. The Mission Statement of GameStop Corporation states that the company is less inclined towards High Performance Culture whereas the Vision Statement of the company states its values for its employees, shareholders etc. Out of all these four types of organizational culture, the culture of GameStop is a mix of Create and Compete. The company always focuses on brining something new as the nature of the industry is innovative and competition is very tough. Therefore, in order to keep pace with its competitors, it has to â€Å"Compete† by bringing something new through utilizing â€Å"Create† culture. "Our GameStop, EB Games and Electronics Boutique retail locations set us apart in the industry. Everything that we offer our customers-from our expansive selection of new products, to our knowledgeable associates and our value-added pre-owned products-is geared to deliver customer satisfaction. We complement our store network with GameStop.com and EBgames.com, and publish Game Informer, one of the industrys largest circulation video game magazines." The culture of GameStop supports its Mission Statement but doesn’t support its Vision Statement. In Mission Statement, the company has stated about how customer oriented it is, which is certainly true however in Vision Statement, it has stated about commitment and providing value to its employee and shareholders which is not the case in actual. The company is highly customer oriented and employees are directed to perform as per the requirements and preferences of customers. The culture of the company can be improved only when if it aligns its Vision Statement along with its corporate culture.

Legalization of marijuana Essay Example | Topics and Well Written Essays - 2000 words

Legalization of marijuana - Essay Example This research will begin with the definition of marijuana as a dry, shredded combination of stems, seeds, leaves, and flowers of the hemp plant called Cannabis Sativa. Marijuana is generally smoked in a pipe or as a cigarette. It is the most common illegal drug abused in the United States. Marijuana abuse can lead to problems with learning, memory, and social behavior. The drug can interfere with activities linked with school, work, family, etc. Several scientific studies are testing the usefulness and safety of cannabis compounds for the treatment of certain ailments. Marijuana is a popular recreational drug in the United States, and it ranks third in popularity behind alcohol and tobacco. It is estimated that approximately 100 million Americans have used marijuana. According to the surveys conducted by the government, approximately 25 million of Americans have used marijuana in the last 12 months. It also estimated that nearly 14 million of people smoke it regularly despite the har sh laws prohibiting the use of marijuana. According to NORML (National Organization for the Reform of Marijuana Laws), marijuana is not as dangerous as tobacco or alcohol. Approximately 50,000 individuals die every year due to alcohol poisoning and more than 400,000 individuals die each year from tobacco smoking. In comparison with tobacco and alcohol, marijuana is not toxic and cannot cause death due to overdose. (NORML 1). History of Marijuana Use Human beings have used marijuana (Cannabis Sativa) for a long time. However, in the wake of the 20th century, it was classified by many countries as an illegal drug. In the past twenty years, there has been a continuous debate as to whether legalize marijuana specifically for medical purposes. The use of medical marijuana has increased in the District of Columbia and 16 states that have permitted its use. However, those who oppose the legalization of marijuana question its importance in the medical field (The New York Times 1). As stated above, the use of marijuana extends back over thousands of years (approximately 10,000 years). There is archaeological evidence that the Chinese used Cannabis Sativa. Archaeological evidence indicates that the first physical human requirements to be fulfilled by marijuana plant were the cloth making practice to offer protection from environmental hazards and climatic changes. Marijuana plant had other beneficial uses, such as important medicines (medicinal plant) and foods. Current Debate on Legalization of Marijuana Proponents of Marijuana Legalization Among the major proponents of marijuana legalization is the state of California. California has been at the forefront of marijuana policy reform (Kilmer et al. 1). The proponents of marijuana legalization state that the aim of legalization is not to make marijuana easily accessible, but rather to make the communities safer through the regulation of the substance. In other words, to take marijuana out of the underground markets, cont rol it and keep it away from the young people. In Colorado, medical marijuana is legal, and it has more than 88,000 Colorado residents who seek medical marijuana therapy (The New York Tim

Fixing the immigration system (international student and tourism) Essay

Fixing the immigration system (international student and tourism) - Essay Example In essence, it is an eye opener to the kind of losses that the American government would face in the event that they continue to lose such students to other countries by imposing stringent restrictions on acquisition of visas. This is actually a very critical source since it fits well in the research on fixing the immigration system by providing information on the fiscal relevance of international students. "Nolo.com."Â  Students and Tourists Affected by New Visa Rules and Procedures - Legal Updates - Nolo.com. N.p., n.d. Web. 22 Apr. 2014. . Nolo.com gives an insight on how tourists and students have been affected by the recent fresh visa procedures and rules. This website claims that if one is a tourist or an international student in need of a visa to study in America, chances are that one will have to undergo through intense questioning and scrutiny, as part of a security measure that the American government has taken to ensure that its airline operations remain secure. Furthermore, it explores on the SEVIS system which is a database which schools normally enter the student information. Through this, the USCIS can access information on a student without the knowledge of the student. This puts a lot of pressure on foreign students. Such stringent measures and delaying tactics of issuing visas to tourists and international students tend to discourage most foreigners from opting to go to the U.S. Thus, the website gives useful information to the research on fixing the immigration system by giving details on how such rest rictions discourage most people from considering going to America to visit the country or conduct their studies. Bedard, Paul. "U.S. Tourisms Lost Decade Cost Some 500,000 Jobs."Â  US News.U.S.News& World Report, 10 Nov. 2011. Web. 22 Apr. 2014.

Is the Internet Ruining English Essay Example | Topics and Well Written Essays - 1000 words

Is the Internet Ruining English - Essay Example Why should be English be afraid of the internet? If the changes and additions in the language have been accepted in the past, the only noticeable issue with internet and English is the speed of the former, meaning how it has accelerated the process. This cannot be attributed to the negative trait. One cannot expect the internet--savvy modern combustible younger generation to read William Shakespeare and Charles Dickens. If they creative computer games, it is their choice. The language perfectionists argue that text messaging has spoiled the beauty of communications through grammatically perfect language and through complete sentences. One who sends the message is certainly not writing a paper for the competitive examination. If texts are filled with abbreviation and the one who reads that text perfectly understands the message conveyed, the purpose is served. Such practice was also vogue in the good old days when people sent telegrams with short and crisp messages. When small childre n lisp and try to communicate, will not the elders enjoy that communication? The longevity and popularity of such communications relate to their unequivocal acceptance. Formulation of new words is like finding of a new star in the galaxy. Once it is found, it has to be admitted as part of the galaxy and it is the permanent member of the star formations. The argument that technospeak will rule at the cost of standards and creativity, is a wishful thinking.Even assuming that globalization will impose sameness if that is for the betterment of humankind, there is nothing wrong with it. Just like the members of a family speak one language, the â€Å"global family† when it adopts certain uniform computer terminologies, it will be for greater good.

The decline of classical civilizations Term Paper

The decline of classical civilizations - Term Paper Example This reflects the emphasis of people on stability and the accumulation of material wealth using sophisticated technologies and through widespread trading links. The Persians were located in a mid-point between the technologically advanced Greco-Roman world and the exotic trading world of the Chinese. The Chinese civilization not only gave start to the paper currency but also started making use of silk products, which were much required to trade goods all across the major axial age civilizations. It means that China was well placed to soak up the ideas which passed back and forth with the traders of that time. The Roman civilization was altogether focussed towards war. Their military personnel were extremely sure that they could make use of a wide network of populated lands in order to develop their main cities. In India, the caste system was deeply integrated in the culture, which emerged as a way to determine levels of the people. The law books in the Indian civilization focused mor e on a strictly hierarchical division of the people, which provided the basis for the Hindu way of life that still prevails not only in India but also in some other parts of the subcontinent up to some extent. What Caused Fall of Classical Civilization Some of the major reasons, which caused decline to the classical civilizations, include new forms of governments, expanded borders, mediocre successors, economic and social imbalance, disintegration of large empires, and division between the people based on race. Let us now discuss the factors in detail, which led to the decline of four major classical civilizations of the world. Decline of Rome The most complex of all civilizations’ declines was the decline of the Roman Civilization. â€Å"The primary reason for the fall of the Roman Empire was the differences between the communal and patriarchal forces† (Martin). Some other factors behind decline of the Roman civilization were the differences between upper and lower cl asses of the people and expansion of borders. As Roman Empire started to expand, it required more troops and weapons to cope with the situation. Giving salaries to all troops and buying more weapons was impossible without cooperation of the local people. Therefore, the government of that time imposed various taxes on the lower class of Rome in order to collect money. The government did not impose the taxes on the upper class of Rome. Upper class used to live luxurious lifestyle whereas lower class started to struggle in order to fulfill their necessities of life. Upper class not only enjoyed their lifestyle but also they did not pay any attention to their social and political responsibilities. People, other than upper class, started to view life as a meaningless and hollow thing. Complexities in their lives deviated away their attention from the arts and culture. It is a fact that when a country or a civilization states neglecting the importance of its culture and traditions, it can not move with the pace of the world for a long time and eventually faces collapse or fall down. It also happened with the Roman civilization where people started to ignore their culture, arts, social and political norms resulting in the decline of whole civilization. These reasons resulted in

Marketing of Haagen Dazs Essay Example for Free

Marketing of Haagen Dazs Essay ew York City, but soon distribution expanded throughout the east coast of the U. S. , and by 1973 Haagen-Dazs products were enjoyed by discerning customers throughout the United States. n 1976, Mr. Mattus daughter Doris opened the first Haagen-Dazs ® Shop. it was an immediate success, and its popularity led to a rapid expansion of Haagen-Dazs ® Shops across the country. in 1983 Mr. Mattus agreed to sell the Haagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Haagen-Dazs ice cream was founded. since then, it has become a global phenomenon, available in 50 countries. the same careful attention to quality that Reuben Mattus built into every Haagen-Dazs product remains today. ce cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. from the beginning, Haagen-Dazs ice cream has sought to innovate and bring new frozen dessert experiences to its customers, including distinctive flavors such as vanilla swiss almond, butter pecan, and dulce de leche, to name just a few. Haagen-Dazs was also the first to introduce the world to ice cream bars for a grown-up palate, with the introduction of the Haagen-Dazs brand ice cream bar line in 1986. other super-premium innovations followed, with frozen yogurt in 1991 and sorbet in 1993. o this day, the Haagen-Dazs brand remains committed to developing exceptional new super-premium frozen dessert experiences, releasing new flavors every year. Origin of brand name Mattus invented the Danish-sounding Haagen-Dazs as a tribute to Denmarks exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. The name, however, is not Danish, which has neither an umlaut nor a digraph zs; nor does it have any meaning in any language or etymology before its creation. Mattus felt that Denmark was known for its dairy products and had a positive image in the U.

Work is one of the main ways individuals participate

Work is one of the main ways individuals participate Work is one of the main ways individuals participate in society and the workplace will be one of the principal communities to which a worker belongs. Judicial recognition of this has been slow to emerge. Traditionally the courts have focused very strongly on the employee's financial interest in the relationship. By so doing they tended to ignore the fact that what workers gain from employment is not merely wages. For instance, 'A person's employment is an essential component of his or her sense of identity, self-worth and emotional well-being[1].† Therefore this assignment will consider whether or not the duty of trust and confidence should be implied into every employment contract on policy grounds. This will be achieved by a detailed discussion of the position of mutual trust and confidence, including its development into the employment relationship. It will consider in detail the judicial position of mutual trust and confidence, it will be argued that this has become synonymous with the duty of trust and confidence, and the rationale for its inclusion can be seen as that of public policy. It is well known that an employer is subject to certain implied duties. One of the most important of these duties is the implied term of mutual trust and confidence, which as Cabrelli[2] points out â€Å"which from the perspective of the obligations imposed upon the employer, has been expressed as a duty upon the employer not, without reasonable and proper cause, to act in such a way as would be calculated or likely to destroy or seriously damage the relationship of trust and confidence existing between the employer and its employees[3]† The breadth of the definition of the implied duty of trust and confidence has spawned much litigation in recent years. This implied term has also generated a great deal of academic attention, having been described as assuming a 'central position in the law of the contract of employment[4]', as being 'undoubtedly the most powerful engine of movement in the modern law of employment contracts[5]' and as forming the 'cornerstone of the legal construction of the contract of employment[6]'. There is a view that the implied term of trust and confidence may evolve to engulf the more 'traditional' implied terms and this has been well expressed in academic circles. For instance, Freedland points out that: â€Å"Almost any particular implied term of the contract of employment could in theory be placed under [the] umbrella [of the general obligation of mutual trust and confidence]; it remains to be seen how far this framework approach will lead to the swallowing up of existing, hitherto distinct, implied terms[7]†. Whilst there have been a number of notable recent common law developments, the most significant may well be the emergence of mutual trust and confidence. This is in part because '[T]he open-textured nature of the term makes it an ideal conduit through which the courts can channel their views as to how the employment relationship should operate[8].' For instance, Hepple suggests, with reference to the ECHR, that 'since the court must act compatibly with convention rights, the duty of trust and confidence also embodies a duty to respect the convention rights of an employee[9]'. Another reason is the wide-range of situations which have been held to fall within the ambit of the term[10]. Moreover, it may be that in time, 'the obligation will come to be seen as the core common law duty which dictates how employees should be treated during the course of the employment relationship[11]'. Trust and confidence' is used to refer to a type of fiduciary relationship the key element of which is the duty to act in the interest of another. In employment law, however, trust and confidence has a different meaning. It refers to an obligation implied into all employment contracts, which requires the parties not to conduct themselves in a way which is likely or calculated to destroy the relationship of trust and confidence between them. As an implied term it is subject to the usual rules of implication, including the possibility that the parties may be able to exclude its application[12]. Furthermore, the implied obligation of trust and confidence is mutual, in that both employer and employee must maintain a good working relationship. Fiduciary duties, on the other hand, are not mutual; they are always owed by one person to another. The notion of trust and confidence developed out of the well-established requirement of co-operation. Despite its name, this duty was traditionally imposed on employees only, most notably in the form of the obligations of obedience and faithful service[13]. In the mid to late 1970s the courts began to reverse the duty of co-operation and to impose new obligations on employers. At first this occurred in cases where there was a particular relationship between the parties[14] or where the conduct of the employer was particularly serious[15]. A general principle was formulated in Wood v Freeloader[16], where the chairman of the tribunal held that 'there is an implied duty of co-operation between employer and employee and in particular a duty implied by law that an employer will not do anything which would undermine the continuation of the confidential relationship between employer and employee'. The present formulation of the implied term was finally put forward in the case of Courtaulds Northern Textiles Ltd v Andrew[17], and was accepted by the Court of Appeal in Lewis v Motorworld Garages Ltd[18] and by the House of Lords in Malik v BCCI[19]. It has, therefore, been argued that the concept of trust and confidence was developed in employment law through the adaptation of an existing contractual concept, without reference to fiduciary duties. In recent years both courts and academics have recognised that employment is in many respects not comparable to a straightforward exchange-based contract, and that therefore a significant degree of co-operation is required of both parties. However, contract remains at the heart of the employment relationship, and in classic contract law, the parties are only obliged to co-operate to the extent that is necessary to make performance of the agreement possible[20]. In the context of employment this means that each party must have regard to the interests of the other, but, as Elias J rightly emphasised in Fishel, they need not put those interests ahead of their own. In his paper 'Beyond Exchange: The New Contract of Employment[21]' Brodie raises the question as to 'whether the law of the employment contract as a whole will continue to evolve so that the contract could be categorised as one of good faith. To put it another way, will the contract become one of good faith rather than merely a contract which contains elements of good faith'. This recognition of the implied term's potential for further development is to be welcomed. Linda Clarke has also formulated an argument for a changed perception of the employment relationship, on the basis of the implied term: 'by recognising the employment relationship as a fiduciary one, it will be easier to argue for the extension of the implied term of mutual trust and confidence to cover positive duties to give employees information'. It is certainly true that the employee in University of Nottingham v Eyett[22] would have been better off, had his employer been under a duty to volunteer information. However, this result can be achieved without turning employment into a fiduciary relationship. There is no reason why the implied obligation to maintain trust and confidence should not be used to impose positive duties on both employers and employees. If used to its full potential, it can provide an adequate degree of employee protection. Regarding employment as fiduciary in nature would, instead of advancing employee rights, carry serious negative connotations f or employee autonomy, by exposing employees to a corresponding duty to provide information. The case of Visa International Service Association v Paul[23] is a case which is worthy of consideration here. In this case it was held that an employer breached the implied duty of trust and confidence where they failed to inform an employee of the emergence of a post for which she considered herself suitable. Indeed, it provides support for the emergence of an overarching and distinct concept of trust and confidence since it suggests that an employee can be successful if they raise a claim for recovery of economic loss for a failure of the employer to inform based on a repudiatory breach of the duty of trust and confidence[24]. One view of the result in Visa International is that it conceptualises the duty of trust and confidence as an overarching premise distinct from the other 'traditional' implied duties. An important issue which the courts and tribunals have had to consider is the import of an express term in a contract of employment which is, on the face of it, incompatible with an implied term. The question here is whether the latter is sufficient to disapply the former or vice versa-in other words, what happens in the case of a 'clash of contractual terms'? Johnstone is the most important case in this area and deals with this issue. In Johnstone, the written contract of employment stated that a junior doctor was under a duty to work 40 hours a week and that the employer had the discretion to compel the employee to work for a further 48 hours per week. What is noteworthy is that there was no express waiver of the implied duty to exercise reasonable care. Instead, the question was whether the express terms on working hours were disapplied by the implied duty to exercise reasonable care. In Johnstone[25], the judges in the Court of Appeal were divided on how to deal with the incompatibility issue. To summarise, in his dissenting judgement, Leggatt LJ held that an implied term could not supersede an express term. Conversely, Stuart-Smith LJ held that an express term could be disapplied by an implied term where the two conflicted and the implied term ought to prevail based on 'principle'. Browne-Wilkinson V-C held that the implied term must coexist with the express term without conflict. The 'Browne-Wilkinson' approach can be reformulated in two ways: First, as another way of saying that an implied term cannot supersede an express term; or, alternatively, as holding that the scope of the employer's implied duties required to be carved with reference to the express terms of the contract. The question is whether the analysis in Johnstone translates to the implied duty of trust and confidence. The answer would appear to be that the effect of the incompatibility problem is resolved in the same way, regardless of the type of implied duty. Second, and shifting the focus from the generic employment contract to the implied duty of trust and confidence itself, the courts have indicated obiter that they will uphold exercises in contracting out of the implied duty. In Malik, Lord Steyn stated that the implied term of mutual trust and confidence operated as a default rule, and that the parties were free to exclude it or modify it[26]. This analysis is entirely consistent with the decision of the House of Lords in Johnson v Unisys Ltd[27]. Of course, there are limits to the doctrine of contracting out. For example, the argument in Horkulak v Cantor Fitzgerald International[28] that the size of an employee's remuneration and benefits package written into their contract of em ployment justified the disapplication of the duty of trust and confidence was not upheld. However, what we do have is an indication by the House of Lords that the implied duty is a default rule and as such susceptible to exclusion, modification or limitation. For this reason, the writer would submit that based on the conceptual underpinning of UCTA and the dicta of Lord Steyn in the House of Lords on a balanced view, contracting out of the implied duty of trust and confidence is possible. There is a view that the mutual duty of trust and confidence is unavailable in a positive sense to compel the employer to take action or enjoin conduct. Instead, it is said that its main purpose is to prohibit conduct damaging to the employment relationship. The argument holds that one means of distinguishing between the two implied duties is by invoking the positive/negative dichotomy. However, it is submitted that the assertion that the duty of trust and confidence only applies in a negative context, i.e. to hold that the conduct of the employer amounted to a repudiatory breach of contract is incorrect. There are many cases which demonstrate that omissions by an employer will also be sufficient to amount to a repudiatory breach of the duty of trust and confidence. For example, in Reed v Stedman[29], the employer's failure to investigate an employee's complaints (to colleagues) of sexual harassment was enough to justify a finding of breach of trust and confidence. On the basis of the above cases[30], it would appear that the positive/negative conduct dichotomy cannot be used as a means of denying evidence for the evolution of an abstractual, all-embracing concept of mutual trust and confidence which is equivalent to the sum of its parts. An analysis of the law in this area and of academic opinion, demonstrates quite clearly the need for the duty of trust and confidence, it is difficult to see how an employment contract can succeed without such an implicit duty. This is a basic duty which in its simplest form requires the employer to respect the worker and for the worker to respect his employee, it is difficult to see how an employment relationship could be successful without this basic requirement, despite judicial opinion to the contrary. Therefore it must be concluded, that currently all successful employment relationships require this basic duty to succeed, and in response to the question posed public policy does require that such a duty be imposed into every successful employment contract. This would not only regulate the employment relationship but it would ensure that it was a happy and successful relationship, one that benefited society. Bibliography Cases Croft v Consignia plc [2002] IRLR 851 Courtaulds Northern Textiles Ltd v Andrew [1979] IRLR 84 Fyfe McGrouther v Byrne [1977] IRLR 29 Isle of Wight Tourist Board v Coombes [1976] IRLR 413 Johnson v Unisys Limited [2001] IRLR 279 Johnstone v Bloomsbury Area Health Authority [1991] IRLR 118 Lewis v Motorworld Garages Ltd [1984] IRLR 465 Malik v BCCI [1997] IRLR 462 Nottingham v Eyett [1999] IRLR 87 Re Public Service Employee Relations Act [1987] 1 SCR Reed v Stedman [1999] IRLR 299 TSB Bank v Harris [2000] IRLR 157 Visa International Service Association v Paul [2004] IRLR 42 Wood v Freeloader [1977] IRLR 455 Waltons v Morse Dorrington [1997] IRLR 488 Journal Articles Brodie D, (1998) â€Å"Beyond Exchange: The New Contract of Employment† 27 Industrial Law Journal 79 Burrows,(1968) â€Å"Contractual Co-operation and the Implied Term† 31 Modern Law Review 390 Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal 121 Collins H,(2003)†Employment Law†, Oxford: Oxford University Press Collins H,(2003)†Employment Law†, Oxford: Oxford University Press Books Bowers J Honeyball S, (2002) â€Å"Bowers and Honeyball Textbook on L Labour Law†, Oxford University Press Cabrelli D, (2005) â€Å"The Implied Term of Mutual Trust and Confidence: An Emerging Overarching Principle?† Industrial Law Journal 34 (284) Deakin s Morris G, (2003) â€Å"Labour Law†, Third Edition, Lexis Nexis Dudington J, (2003) â€Å"Employment Law†, Pearson Higher Education Freedland M,(2003) â€Å"The Personal Employment Contract† Oxford: Oxford University Press Lewis D Sargeant M, (2005) â€Å"Employment Law† , Pearson Higher Education Press Willey B, (2003) â€Å"Employment Law in Context†, Pearson Professional Education 1 Footnotes [1] Re Public Service Employee Relations Act [1987] 1 SCR 313 at 368, per Dickson CJ J [2] Cabrelli D, (2005) â€Å"The Implied Term of Mutual Trust and Confidence: An Emerging Overarching Principle?† Industrial Law Journal 34 (284) [3] Malik v BCCI [1998] AC 20, 35 per Lord Nicholls and 45 per Lord Steyn adopting the wording of Browne-Wilkinson J in Woods v WM Car Services (Peterborough) Ltd [1981] ICR 666, 670 [4] Brodie D,(2001) â€Å"Mutual Trust and the Values of the Employment Contract†30 Industrial Law Journal 84 [5] Freedland M,(2003) â€Å"The Personal Employment Contract† Oxford: Oxford University Press [6]Collins H,(2003)†Employment Law†, Oxford: Oxford University Press, [7] Freedland M,(2003) â€Å"The Personal Employment Contract† Oxford: Oxford University Press at page 159 [8] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal 121 at 126 [9] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal [10] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal [11] Brodie D,(1996) 'The Heart of the Matter: Mutual Trust and Confidence' 25 Industrial Law Journal [12] See Malik v BCCI [1997] IRLR 462; Johnstone v Bloomsbury Area Health Authority [1991] IRLR 118 [13] see, for example, Secretary of State for Employment v Associated Society of Locomotive Engineers and Firemen (No 2) [1972] 2 QB 455 [14] Isle of Wight Tourist Board v Coombes [1976] IRLR 413 [15] Fyfe McGrouther v Byrne [1977] IRLR 29 [16] [1977] IRLR 455 [17] [1979] IRLR 84 [18] [1984] IRLR 465 [19] [1997] IRLR 462 [20] Burrows,(1968) â€Å"Contractual Co-operation and the Implied Term† 31 Modern Law Review 390 [21] Brodie D, (1998) â€Å"Beyond Exchange: The New Contract of Employment† 27 Industrial Law Journal 79 [22] [1999] IRLR 87 [23] [2004] IRLR 42 [24] Cabrelli D, (2005) â€Å"The Implied Term of Mutual Trust and Confidence: An Emerging Overarching Principle?† Industrial Law Journal 34 (284) [25] Johnson v Unisys Limited [2001] IRLR 279 [26] Malik v BCCI [1998] AC 20 [27]Johnson v Unisys Limited [2001] IRLR 279 [28] [2003] IRLR 756 [29] [1999] IRLR 299 [30] There are other cases where the failure of the employer to take positive action was held to amount to a breach of trust and confidence, see e.g. TSB Bank v Harris [2000] IRLR 157 and Waltons v Morse Dorrington [1997] IRLR 488. See also Lindsay P in Croft v Consignia plc [2002] IRLR 851, 859

Rabbit Tobacco :: essays research papers

My grandmother grew up in Americus, GA, a rural town over 100 miles south of Atlanta. Her parents were of Cherokee descent, so I asked her about any herbal remedies passed down to her. She told me of several, but the one that she remembered with the most clarity was rabbit tobacco. Rabbit tobacco is also known as lasting, everlasting, sweet balsam, white balsam, feather-weed, and sweet cudweed. Its scientific name is Gaphalium obtusifolium. These annual herbs reach a height of 1 to 3 feet and have erect stems with brown, shriveled leaves persisting into winter and stems covered with felt-like hairs in summer. The leaves are 1 to 3 inches long, and alternate. The flowers, minute in whitish heads, appear in late summer to fall. Fields, pastures, and disturbed areas are the sites of this common native plant of the eastern United States. The Cherokee named it rabbit tobacco because they believe it was the rabbit who took attended the plant. In Cherokee medicine, it is believed that councils of animals created diseases in order to avenge the loss of their families and living spaces. The plants, being sympathetic to humans, decided to each furnish a cure for these diseases. It is believed that the spirit of the plant will tell a sick person which one to use to cure his illness. Rabbit tobacco can be used medicinally in several ways. Smoking the leaves is good for sinusitis, head colds, and congestion. In hot teas, it is used to treat sore throats, fevers, diarrhea, colds, flu, pneumonia, asthma, and coughs, as well as a mild nerve sedative, a diuretic, and an antispasmodic. My grandmother said it was most often used in her home as a salve made of lard and ground up leaves. It was applied to the chest and back and caused profuse sweating. The effect is similar to Vicks in that it helped open up breathing passages. It is also believed by the Cherokee, as well as other Native American tribes, to help cleanse a house after a person’s absence or to cleanse the body after accidental contact with â€Å"bad medicine".

Essay examples --

Description of superstorm sandy â€Å"Superstorm Sandy† is the unofficial name for Hurricane Sandy, the deadliest and the most destructive hurricane of the 2012 hurricane season. It was a category three when it was at its peak. It was also the 18th storm named and the second major hurricane in the year 2012. While the hurricane was at its category two, it hit the Northeastern United States and was the largest Atlantic hurricane ever in terms of diameter with winds spanning 11,000 miles. The overall damage caused by the hurricane amounted to $68 billion dollars, a total only exceeded by Hurricane Katrina. Furthermore, the hurricane led to the death of 286 eased in the 20th century, there is still argument on whether Steps can be taken to decrease the negative effects of GCC While human beings have the ability to destroy the planet, they have also the ability to protect the planet. Global climate change is a significant problem in one country or one person to solve. However, every person can contribute to a positive change and influence others to do the same. The first step to tackle the problem is informing others about global climate change, global warming, and their causes. According McCright and Dunlap (2011), education about the subject is the first important step in taking an action because it will make people start to change their lifestyle. Additionally, governments must come up with new regulation in the energy industry, which are the main producer of carbon dioxide, According to Nanda (2011), preventing global climate change requires a series of changes to maintain a lifestyle that people are used. The author argues that carbon emissions need to be stabilized before the year 2016. This is to counter any inexorable changes to t... ...l climate change is unreal, objective studies have shown that the impacts of global climate change are with us. These impacts include extreme weathers such us El Nià ±o, La Nià ±a, frequent strong hurricanes, drought, global rise in sea level, and increase in average global temperature. Global climate changes are brought about by human activities such as deforestation and burning of fossil fuel. Therefore, steps to combat climate change starts with the education of people so that they can change the lifestyle. Governments must establish legislation than allows conservation and rehabilitation of damaged forest, and reduce the burning of fossil fuel and. Furthermore, money must be issued to help people adapt to the already occurring impact of climate change. In addition, government must also put preventive measure to protect people and material from any potential impacts.

Henry David Thoreau Essay

â€Å"When Nature has work to be done, she creates a genius to do it. † This is a quote from one of the most famous transcendentalists, Ralph Waldo Emerson. Transcendentalism was a movement in the 19th century. It was a religious and philosophical movement the focused on self-reliance and the nature around us. Some of the main philosophers in the movement were Ralph Waldo Emerson who is known for his book Nature, Henry David Thoreau with his book Walden, and also Margaret Fuller who wrote Women in the Nineteenth Century. Henry David Thoreau and Ralph Waldo Emerson are the most influential philosophers from transcendentalism, many of their ideas are still used in modern day transcendentalism. Transcendentalism started in New England during the first half of the 19th century. It started as a religious movement but later became an entire philosophy. Transcendentalists apposed the Calvinist idea of predestination. They also believed in the unity rather than the Trinity of God. Transcendentalism ideals are composed of Hindu texts, and various religions. It became a major cultural movement with Ralph Waldo Emerson’s publishing of â€Å"Nature† in 1836. A year later he wrote his speech â€Å"The American Scholar† which closed by calling for a revolution of the human consciousness to form a new idealist philosophy. By the 1840’s Emerson believed the movement was dying out, until a second wave of scholars came, which included Henry David Thoreau. Henry David Thoreau was the most influential philosopher to come from transcendentalism; his philosophies are still used today. He was an abolitionist. He was part of the Underground Railroad. He is often described as an anarchist because of his belief in individualism, and government should be limited. Thoreau believed non-violent protests were more effective than riots; this was the thought behind civil disobedience. This idea has been used by multiple political leaders; leaders such as Mahatma Gandhi in India, Leo Tolstoy in Russia, and also Martin Luther King in the United States. This is why Thoreau is considered one of the most influential thinkers out of the Transcendentalism Movement. His fame spread by the writing of his book Walden, this was his idea of simple living in harmony with nature. Some of his ideas are used by modern day environmentalists. Many of Thoreau’s ideas are still used today, which further proves that he is one of the most influential transcendentalists. Although transcendentalism is a movement from the 1800s, many of the ideas from it are still used today proving it is still alive and thriving. Thoreau’s ideas of Civil Disobedience have been used to change the world. Many people throughout the world also use his ideas for environmentalism that were published in his book â€Å"Walden† from 1854. Some people may ask, â€Å"Where’s Waldo? † Ralph Waldo Emerson influenced nearly every transcendentalist thinker. Many of his ideas are still used today such as his idea of self-reliance, and his contributions to mysticism. Ralph Waldo Emerson and Henry David Thoreau have contributed a lot to transcendentalism, which still thrives today. Although these two thinkers are the most influential there were many other philosophers that contributed to transcendentalism. Margaret Fuller wrote the book â€Å"Women in the Nineteenth Century† which was very important to the way women were viewed at the time. Transcendentalism is still thriving today, and it will for a long time.

Workplace health and safety. In Queensland (Australia)

Effective health and safety in the working places is very essential in successful running of a business. Ensuring that employees have the correct working environment forms the main recipe for their effective production and overall sustainability of an enterprise. This has been necessitated by the policies frameworks and ethical demands that indicate intrinsic consideration of the employees and staff by the management and authorities (Barling, Loughlin, and Kelloway, 2002). Application of management’s policies, strategic plans and enforcement of change being entirely dependent on the staff and employees for success, it is important to accord them the best operation platform for the same goals realization. The demand for safety in the workplaces has risen drastically since the onset of the industrial revolution prompting strict policies and regulations to guard the sanctity and integrity of the people. This essay explores Work Place Health and Safety in Queensland Australia and their effectiveness in addressing various hazards in the region. Besides, it evaluates the present policies and legislative framework of Queensland in ensuring that the workers are fully safeguarded during their work. Background of OH&S in Queensland Queensland is a state in Australia that occupies the North Eastern area of the continent. It is the second largest state with a population of about 4. 3 million by the year 2007 which represent about 20% of the total Australian population. Like other states, the region's work place health and safety demands are guided by the central government's provisions. Notably, the state is classified among those that have effective work place and health safety measures in Australia. Under the Occupational Health and Safety legislation in Australia, the state has its own principle Occupational Health and Safety act that spells out the demand and standards for different groups and establishments in effecting the best working environments for the employees (Probst, 2004). It gives a clear framework and a cooperative system that organizations' managements are required to follow and maintain in order to guarantee the best operating environment for growth. Particularly, the management of all establishments is required to ensure that they provide safe premises for workers operations. Besides, machineries and substances are required to be totally safe for the employees to work with. In addition, information, instruction, and training should be given to the staff and the employees to keep them equipped with all the necessary skills for addressing emergencies for saving their lives and properties. It is no doubt that the state has a very high value for human life a notion that has gone a long way in enhancing its last two decades tremendous growth in the country. Selected activities on OH&S As indicated earlier, Queensland has set its own Occupational Health and Safety guiding policy that dictates its operations in seeking the best operating environment for the state. Over the years, the Workplaces Health and Safety Act of 1995 has been used in Queensland to integrate into the management the best practices and systems that are necessary for maintaining the working place environment above the minimum standards. Therefore, it employs the following systems; ? Risk management approaches that are incorporated as part of the daily running of the business. Consultative mechanisms between the employee’s and management in addressing different health and safety issues. ? Provision of capacity building systems programs and supervision that assist in identifying and eliminating any hazard present in the work place environments. ? Besides cooperating with the firms’ management in establishing the best methods of addressing the rising levels of new hazard, it keeps the workplaces occupational health and safety information for review at various instances to evaluate the progress in the state. Research process This research will be mainly based on the available literature to give it the ability to evaluate more information regarding Queensland application of the Occupational Health and Safety measures. With closer evaluation of the available policies and regulations in the state, the research will look into various organizations and how they effect the same policies in the state. Besides, it will explore the implications of the policies demands in organizations management and establish possible problems that they encounter during their application. Notably, the paper will use human resource management theories and principles of enhancing productivity in the work place and derive recommendations for the problems that Queensland's firms face in balancing the management to get higher productivity and the demands for ideal environment for the workers (Office of the Queensland Parliamentary Counsel, 2009). Part B: Analysis ? HRM literature evaluation Over the last decade, Queensland human resources managers for different industries have had to comply with different requirements of the state in provision of the required standards for the employees at their work places. As indicated earlier, work place safety is one of the most important steps in achieving greater productivity from the employees. Though most of the Human resources viewed the demands for workplace health and safety provision as part of an added expense, the ideology has been assimilated by majority of the sectors and improved the overall working condition for the employees (Cooper and Phillips, 2004). However, a large percentage have not assimilated the system up to the require standards by the rules and policies in the state. Besides, the levels of cooperation between the government and most of the firms has been very low, a pointer that has been cited to indicate non compliance. (a) Health sector Provision of safe workplace environment is possibly most important with reference to the health sector. Health employees are usually exposed to different infections as they attend to the patients. This is a major health risk in that most of the diseases are highly contagious and can affect them and their families (World Health Organization, 2002). They are also exposed to highly reactive dangerous chemicals. Notably, high tech research institutions in major hospitals of Queensland involve use of highly reactive chemicals that are equally harmful to the researchers and the medical experts. Employees in radiotherapy sections are exposed to high radiations that may have long term negative effects on their health (Hegney, Plank, and Parker, 2003). To effectively address these problems, Human Resources management should understand the major implications of working in the health sector. As indicated by the new Work Place Health and Safety regulations of 2008, it is clear that human resources managers are supposed to ensure that they provide the most effective methods for ensuring workers are completely safe in their work places. According to Part Sixteen Section 198-203, all the chemicals and hazardous substances that health centers use should be accompanied by the necessary protective precautions well indicated on their seals. The Act also requires that all the employees be given the correct attire that prevents them from getting various contagious diseases. As provided for by the act, new health establishments should be assessed before licenses are issued to guarantee that they comply with the legislation. In Part Two of the same act, the design of institutions such as hospitals and health centers are supposed to be approved to ensure that they give the correct space for its activities effectively. It also provides for monitoring of the health facilities by occupational health and safety officers to ascertain that all the regulations are adhered to. (b) Construction industry Currently, Queensland is one of the fastest growing states in Australia and with major construction industries positioning themselves at the heart of the state. Workers in construction sites are generally exposed to high noise levels of the heavy machinery which have negative acrostic effects to them (Wangyal, 2001). Besides, they are also exposed to excess lights especially in the welding sections. This may cause temporary or permanent sight losses to them. They are also exposed to high dust levels which may have cancerous effects to their upper respiratory systems. Lifting of heavy materials may also induce spinal cord problems. The government of Queensland policy on building industry has established the Queensland code of Practice of the building and construction industry. Under this code of conduct, the behavior and ethics for the management is outlined for ensuring maximum safety during construction operations. To add to that, the Work Place Health and Safety regulations of 2008 requires that constructions be certified by the government authorities to verify that machineries are not dangerous to the workers. Human resources management should provide the necessary attire that assists in reducing light, sound, and dust levels in the working sites (Office of the Queensland Parliamentary Counsel, 2009). Most importantly, the workers are supposed to be taken through inclusive training of how they are supposed to operate without causing harm to themselves and the businesses assets. (c) Hotel industry Many hotel industry workers have suffered in their operations as the management focuses more on the outlook. In most of the hotels, chefs and cooks are exposed to high temperatures that are harmful to their bodies especially with long term exposure (Gemmell, 2001). Though most of the hotels are shifting to the modern forms of energy, about 90% of them still have the traditional forms of fuel being in use (Department of Industrial Relations Workplace Health and Safety, 2003). This makes the employees to be exposed to great risks of upper respiratory infections from the carbon compounds. To add to that, most of the workers especially the waiters spend over 80% of their working sessions standing as they serve the consumers. This is extremely tiring and may cause poor flow of blood in their systems. Ethically, the human resources management should be able to provide the correct rotational systems to reduce physical and psychological suffering for the workers. Besides, they should establish the correct systems for less operation hours especially for the waiters and install new machineries that are less harmful to the cooks. Organizations' problems in addressing the problems (a) Cost Though many organizations have been willing to effect the demands of different rules and regulations, it is clear that cost is a major prohibiting factor. Human resources for most industries in Queensland indicate that thorough preventative systems are costly to buy, install, and maintain (Lamm and Walters, 2004). In the hotel industry, installation of electric cookers may be the best system to reduce the effects of smoke and heat to the staff. However, such machineries are costly and consume vast quantities of electricity and therefore unsustainable to maintain. In the construction industry, enclosed automated mixers for ballast and machinery silencers are very costly especially for the small construction companies. (b) Expertise and time Arguably, most of the occupational health and safety demands are oriented towards training and capacity building as a major building block for sustainable safety. The Work Place Health and Safety Regulations of 2008 provides for periodical training of staff and employees. This operation is conducted by certified occupational health and safety officers who not only add cost to the production process, but may delay projects from commencements. Human resources management considers time lost to be very costly and unrecoverable (Zohar, 2002). Besides, organizations management may be required to employ other officers to act as experts in ensuring that the required operations of machinery or particular systems are fully operational without causing any negative effect. (c) Compensations from work injuries. According to the Work Place Health and Safety regulations of 2008, it is the employees’ human rights to get the correct compensation of any injuries or harm that they get in the work places. However, even after provision with the necessary training and the correct attire, most of the work injuries take place due to employees’ carelessness. Even in such cases, the companies are still held responsible for the employees harm and forced to pay for the harm (Zohar and Luria, 2005). Legislative and policy framework on the state. As indicated earlier, Queensland have laws in all the departments to ensure that workers operate in the best environment possible. In 1995, the Workplace Health and Safety Act was established and reviewed in the year 2008. Notably this legislation is the main operating framework for determining the workplace standards of environment. Under this act, a cohesive framework to be used by organization's management is established with health and safety obligations be adhered to. Therefore, human resources managers use this as the main guideline for developing internal standards in their organizations. Besides, the act established a health and safety board that is responsible with encouraging participation by human resources managers and workers in developing better systems of addressing issues affecting workers in the work places. To add to that, it provides for workers representatives from different organizations to bring the correct feedback on application of rules at the employees level. This notion has especially been effective in giving correct information as it reduces possible compromises by supervisors and people in managerial positions. Of greater effect of the policy is the provision for training, monitoring and punitive measures. This assists to ensure that the correct standards are not only understood, but intrinsically conceptualized by organizations' management and workers. Particularly, the emphasis of the high risk operations close monitoring and tougher rules indicates the weight that government puts on its people. Though most of the human resources view these as part of the extra cost that can easily be shed off, it is wrong and law should be used to punish non compliance. Conclusion and recommendations Occupational health and safety is the most important aspect in any business establishment. The current laws in Queensland should be applied with greater emphasis to ensure that all the employers comply with them and guarantee the best operating environment to the workers. As indicated above most of the firms cry foul of the high cost associated with meeting the required standards. However, success of a business is measured using a multiplicity of factors including motivation and satisfaction of the employees on the work they do. To ensure that the working environment is improved in Queensland, human resources management should operate closely with the government to establish better methods of applying the same rules and regulations. Besides, the government should enforce better monitoring systems that guarantee compliance with the demands of the policy at all cost (Goldenhar, Williams, and Swanson, 2003). Finally, organizations should seek to educate the employees and the public on their working rights to enable easier reporting mechanisms and effective countermeasures.

Managerial Analysis on Cute Cosmetics Ltd

1. Acknowledgement Apart from the efforts of us, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been helpful to give us valuable information regarding this project so that it can be successful. We would like to show our greatest appreciation to honorable faculty Noor-E-Hasnin (NEH) Lecturer, North south University. We felt motivated and encouraged every time we attend her classes and effective class lectures.Without her encouragement and guidance this project would not have materialized. The guidance and support received from all our group members who contributed were vital for the success of the project. We are grateful to each other for the constant support and help 2. Introduction: We selected Cute Cosmetics for our project which is a private limited company and is a local company. Cute Cosmetics is a brand of Mousumi Industries that manufactures cosmetics and t oiletries and was incorporated in 1971. Since then Cute has been manufacturing cosmetics and providing service to the people of Bangladesh.It has become a very well reputed and now has captured a huge market not only in Bangladesh but also outside the country. But cute is not manufacturing consumer products alone in the industry. It has many competitors in the market who are fighting to become the market leader and to grasp the majority of the market share. The key competitors are Kohinoor, Marico and Lever Brothers. Even though the company was established long ago but it is facing tremendous competition and some of the competitors have already beat them in some of the consumer products.The company has many product lines that manufacture different types of products and are providing service not only nationwide but also to the foreign countries as it has been exporting some of the products outside the country. Cute has its own brand image in the market and is one of the pioneers in t he industry. Cute Cosmetics has its own strength and weakness as well as external opportunity and threats because of the market influence. We also have discussed the requirements for having a private limited company and the advantages and the disadvantages of the formation of the company which are compared with those iscussed in the book. The report shows an overall view of the company’s position in the market as well as the loopholes that it has in itself. 3. Literature Review: a) Company Information: Mousumi Industries Ltd. was founded in 1971. From 1974, still then a proprietorship industry, the operation of the business was intensified and in 1984 Mousumi's factory building was constructed at Cutepalli, Kanchpur, Sonargong, Narayangonj with sophisticated modern machinery. The cosmetics ; toiletries of the company are manufactured under two brands, namely â€Å"Cute† ; â€Å"Laboni†.Soon after Cute ; Laboni cosmetics were marketed, the brand became very popul ar in the whole country; it was the market leader. Mousumi Industries Ltd. was formed into a private limited company in 1982. Since then Mousumi has come a long way and its famous cosmetic brand, Cute, has earned the highest consumer satisfaction. In 1990, the company ventured into exporting. The first export was to Oman. This was a great milestone for Mousumi Industries Ltd. as well as for Bangladesh. This meant that even Bangladesh was producing quality cosmetics to attract foreign market.This has been possible because Mousumi has installed very modern machinery and ensured highest quality products with technical co-operation of the qualified chemists of the company and experts of the renowned foreign cosmetics products developers. Mousumi now exports to India, Oman, UAE and many other foreign Countries. b) Mission and vision statement: Mission- We will always try to explore beyond the boundaries of possibilities. Consumer needs alone will be our guiding philosophy in manufacturin g and marketing of products that beautify people and satisfy their souls.Vision- We have a vision to attain our mission of assuming the above duty and responsibility. We envisage a more beautiful tomorrow for the country, for the region and for the whole world. c) Organizational Hierarchy: HR/Admin * Recruitment * Policy Implementation * Attendance * Upkeepment * Logistics * Legal * Commercial Operation Purchase/Procurement * Quotation approval * Price/Term Analysis * Co-Ordination Inventory ; Production * Purchase Chairman ; Managing Director Director Director Organizational Hierarchy (Functional)Sales * Placement * Revenue Marketing * Packaging * Branding * Promotion * Networking * Market Survey Inventory Control * Dispatch * Logistic Arrangement * MIS * Delivery Cost analysis Production * Co-ordination with Inventory Purchase * Quality control * Order execution * New Product Development (R;D) Accounts * General Accounts * Costing(Purchase; Production) * Profitability Variance * P reparation of MIS 4. How the business was formed: a) Agreement- FORMATION I. The name of the Company is Cute Cosmetics Limited. II.People incorporated the company are- Chairman, Kazi Mahtab Uddin Ahmed and Founder Managing Director Late Kazi Ashraf Uddin Ahmed, Directors Kazi Moin Uddin Ahmed and Kazi Rajib Uddin Ahmed. III. The Registered Office of the Company will be in Dhaka, Mousumi Industries Limited 151, Bangshal Road, Dhaka-1100, Bangladesh Phone: 7319608, 7311238, 7318996 Fax: 880-2-7318458 IV.The objectives for which the company is established are all or any of the following provided that permission/approval/license from the Government or its appropriate agency and the concerned local government authority shall be obtained wherever it is so required by law, rules or regulations: V. The liability of the members is limited. VI. Life time is perpetual. V. The authorized share capital of the company is Tk. 0,00,00,000 (Taka Ten Crores) divided into Ordinary and preferential sh ares. There shall be a total of 10,000 (Ten thousand ) shares each of Taka 10,000 (Taka Ten thousand only) with the power to increase or reduce the capital, to divide the shares in capital for the time being into several classes and to attach hereto respectively such preferential, deferred, qualified or special rights, privileges or conditions as may be determined by or in accordance ith the regulations of the company and to vary, modify or abrogate any such rights, privileges or conditions in such manner as may for the time being be provided by the Articles of the company and consolidate, sub-divide the shares and issue shares of higher or lower denomination. ARTICLES OF ASSOCIATION OF CUTE COSMETICS LIMITED The Company is a Private Limited Company within the meaning of section 2(1) under clause (Q) of the companies Act,1994 and accordingly the following shall apply:- a.No invitation shall be issued to the public to subscribe for any share, debenture of the company; b. The number o f members of the Company (exclusive of the persons in the employment of the company) shall be limited to fifty; and c. The right to transfer shares of the company is restricted in the manner and to the extent hereinafter provided. SHARE CAPITAL The Authorized Share Capital of the Company is Tk. 10,00,00,000 /- (Ten Crore) divided into 10,00,000 (Ten Lac) Ordinary Shares of Tk. 100/- each with power to increase or reduce the same value of its shares.Subject to the provisions of the Articles, the share shall be under the control of the directors who may allot or otherwise dispose of the same. COMMENCEMENT OF BUSINESS The business of the Company shall be commenced from the date of incorporation of the company. TRANSFER AND TRANSMISSION OF SHARES No transfer of any share shall be made or registered without the approval of the Board of Directors. No share shall be transferred to any outsiders as long as any existing member is willing to purchase the same at a fair value to be determined by the Directors in a Board Meeting.In the case of death of a member, the survivor where the deceased was a joint holder, and the legal personal representative of the deceased where he was a sole holder, shall be the only persons recognized by the company as having any title to his interest in the shares. GENERAL MEETING The general meeting of the company shall be held within eighteen months from the date of incorporation of the company and thereafter once in every calendar year (not being more than fifteen months after holding of the last preceding general meeting) at such time and place as may be decided by the Directors of the company.APPOINTMENT AND REMOVAL OF A DIRECTOR The company may appoint or remove a Director from the company in its Annual General Meeting. VOTE OF MEMBERS No member shall be entitled to vote unless all installments or calls or other sum or sums presently payable by him, in respect of his holding of shares in the company has been paid. DIRECTORS Until otherw ise determined in the general meeting the number of Directors of the company shall not be less than TWO and not more than TEN. POWER OF DIRECTORSWithout prejudice to the general powers conferred by the last preceding Article and the other powers conferred by these presents, it is hereby expressly declared that the Directors shall have the following powers- 1. To pay the costs, charges and expenses preliminary and incidental to the promotion, formation, establishment and registration of the Company. 2. To purchase or otherwise acquire for the Company any property, rights or privileges that the Company is authorized to acquire at such price and generally on such terms and conditions, as they think fit. 3.To pay for any property, rights, and privileges acquired by the company in cash or in shares of the Company and any such shares may be issued either as fully paid up or with such amount credited as paid up thereon as may be agreed upon. 4. To secure the fulfillment of any contract or engagements entered into by the Company by mortgage or charge on all or any of the property of the Company and its unpaid capital for the time being or in such other manner as they may think fit. 5. To accept from any member, on such terms and conditions as shall be agreed but subject to the provisions of the act, as surrender of his share or any part thereof. . To deal with any of the moneys of the Company not immediately required for the company's purpose in or upon such investments or securities (not being shares in this company) and in such manner as they may think fit, and from time to time to vary or realize such investments. They can also provide the employees with rewards and benefits as well as they can contribute establishment of schools, recreation centers and hospitals which will, the opinion of the Directors, tend to increase the reputation of the company among its employees and the public.WINDING UP If the company shall be wound up, the surplus assets shall (subject to any rights attached to special class of shares forming part of the share capital for the time being of the company) be applied first in the payment of the capital paid up on the ordinary shares and the excess (if any) shall be distributed among the members holding ordinary share in proportion of the member of ordinary shares held by them respectively at the commencement of the winding up.Almost all the required information of the company, according to the book that we have studied, are provided in the Article of Association of Cute Cosmetics but it fails to address certain issues that are required in the Article of Association of the company. The information that are not provided in the Articles of Association of Cute Cosmetics are- – The address of the persons responsible for the corporation’s legal service – The addresses of the first directors of the company – No other public information is provided in the article of association. It lacks the details of the duties and responsibilities of the officers and the length of their service. – There is no information regarding the issuance of the company’s stocks. – It lacks the matters regarding employment contracts. b) Advantages and disadvantages of the business: Advantages- * Seasonal Demand- Cute has more sales during winter due to high demand of moisturizers caused by the dry weather. * Environment – environment needed to produce cosmetic products is very favorable in Bangladesh as we hardly ever face extreme weather conditions. Demand – Though the upper class society stick to foreign cosmetic products still the demand for our products is constant as Cutes’ product is popular among rest of the societies and also the rural areas, giving the company a wide market. * Labor – Cheap labor is abundant in supply in our country giving Cute the advantage to lower its cost of production thus keeping the price of its product low compared to oth er company’s products. * Limited liability- Owners of the business are responsible for the losses only up to the amount they have invested in it. Perpetual life- Death of one or more owners does not terminate the corporation The advantages of a corporation, according to the book that we have studied, are described above but it does not address some of the advantages mentioned in the book. The advantages those are not included in Cute Cosmetics are- Ability to raise more money for investment- Cute Cosmetics is not enlisted in the Stock Exchange as it is a private limited company that is why it cannot raise more capital. Size- Size of the company does not play any role as they can’t raise more capital and they also lack resources that could rovide them competitive advantage over their competitors. Ease of ownership change- They lack the flexibility of transfer of shares as it is a complex process. Ease of attracting talented employees- they do not offer any stock options to their employees and this is why they cannot attract many talented employees. Separation of ownership from management- As the company is a private limited company their management is not separated from the ownership so both the management and owners get to interfere in the decision making process. Disadvantages- Raw Materials- As quality raw materials are not available in our country Cute is highly dependent on import * Double Taxation-Along with the corporation taxes, which are already very high, Cute also has to pay the taxes on imports. * Foreign Company Dumping- The dumping of foreign companies heavily affects the sales of Cutes’ products and is a threat in the long run. * Dissatisfied Labor-All throughout the production process, the labors are given the least priority resulting in dissatisfaction among them. * Utility Crisis- There is always an acute crisis of utility.For electricity, to meet the demands, now the company is dependent on private electricity suppliers f or which Cute has to pay four folds than regular price. * Political Issues- Due to the continuous political unrest, production processes slow down which affect the company very dearly. * Initial cost- To start up a new corporation it costs a lot as an initial investment. The disadvantages of a corporation, according to the book that we have studied, are described above but it does not address some of the disadvantages mentioned in the book.The disadvantages those are not included in Cute Cosmetics are- Size- In this case size does not count as a disadvantage as they can adapt to any changes occurred in the market. Difficulty of termination- There is difficulty of termination but aspects regarding these difficulties are not addressed properly. Possible conflict with stockholders and board of directors- The ownership of the company is limited amongst the directors and management so it is least likely that any conflict shall arise. 5. Products of Cute Cosmetics:Shaving Gear: Baby Care Products: Cute After Shave Skin Conditioner Cute Baby Lotion Cute After Shaving Lotion Cute Baby Oil Cute Shaving Brush Cute Baby Shampoo Cute Shaving Cream Cute Baby Powder Cute Solzar Cute Baby Moisturizing Pure Cream SoapWinter Products: Hair Care Products: Cute Cold Cream Cute Amla Hair Oil Cute 27 Cream Cute Coconut Hair Oil Cute Krack Cream Cute Shampoo Cute Glycerin Cute Anti Dandruff Shampoo Cute Pure Petroleum Jelly Herbal Hair Tonic International Vanishing Cream Cute International Cold Cream Cute Petroleum Jelly Cute Lip gel Cute PomadeSkin Care: Oral Care Products: Cute Cleansing Milk Cute Smokers Tooth Paste Cute Sun Shade Cute Gel Tooth Paste Cute Beauty Milk Cute Fluoride Tooth Paste Fragrances: Body Talc: Cute First Lady Cute French Perfumed Talc Cute Brutal (for men) Cute International Talc Cute Classic Cute 27 Cute Romance Cute Baby Powder Cute FantasyCute Romance Talcum Powder Cute Chandan Attar Cute Flower Talc Cute Basra-e-Golap Attar Laboni Powder Cu te Attar Cute France & prickly hit Powder 6. Industry Analysis: a) Major Competitors: The key competitors of Cute Cosmetics are Marico, Kohinoor and Lever Brothers Bangladesh. A brief discussion on them is given below- Kohinoor: Kohinoor Chemical Company Limited Bangladesh (KCCL) was established in 1956. It is a public limited company listed with both the bourses of Bangladesh, Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). Most of the products of KCCL are known by legendary brand name Tibet. The other brands that KCCL has are Sandalina, Genstar, Bactrol, Ice-Cool, Fair & Care, Xpert, Heel Guard, and Clean Master which are equally famous in Bangladesh.To strengthen the marketing of KCCL, their management has rearranged the distribution system and revamped the Research and Development department of KCCL that will deliver quality product in Bangladesh also regional and overseas countries. KCCL has not only emerged into a potent industrial entity but also represents th e brand of mass people. Marico- Marico Bangladesh Limited (MBL) was incorporated in September 6, in 1999. The company is listed in both the stock exchange of Bangladesh, Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). Their factory is situated in Mouchak, Kaliakoir, Gazipur. Their key products are Parachute, Saffola, Hair Code Hair Dye, Kaya Skin Clinic, New Aromatic Gold, Camelia Beauty Soap. MBL’s Products in Pure Coconut oil, Edible Oil, Hair care and Skin Care reach out to more than 500,000 outlets in Bangladesh.MBL touches the lives of 1 out of every 3 Bangladeshi through its portfolio of brands such as Parachute, Saffola, Hair Code, Aromatic, Camelia and Beliphool to name a few, most of which enjoy leadership positions (No. 1 in coconut oil segment), with significant market shares in respective categories. They believe in transforming the lives of our stakeholders be it our consumers, members, associates or shareholders, by helping them maximize their tr ue potential. This truly articulates the Mariconian spirit to ‘be more. every day’. Lever Brothers Bangladesh- Unilever started its onshore operations in Bangladesh in 1964 when its soap factory was set up at Chittagong.Unilever Bangladesh is market leader in 7 of the 8 categories it operates in, with 16 brands spanning across Home and Personal Care and Foods. Their operation provides employment to over 10,000 people directly and indirectly through its dedicated suppliers, distributors and service providers. 99. 8% of Unilever Bangladesh employees are locals and they also have a large number of Company employees working abroad in other Unilever companies as expatriates. The renowned products of Lever Brothers Bangladesh are- Pepsodent, Knorr, Wheel, Power White, Vaseline, Lux, Pureit, Fair & Lovely, Close up , Dove, Surf Excel, Sunsilk, Pond’s, Vim, Rexona, Lifebuoy, Taaza, Clear etc.Lever Brothers is also very well reputed brand name in our country and they have a mass coverage among the people with their products. b) SWOT analysis: Strength and weakness are internal factors caused by the company itself whereas the opportunity and threats are external factors caused by the market and competitors. Strength- * They have very modern machinery and ensured highest quality products with technical co-operation of the qualified chemists of the company and experts of the renowned foreign cosmetics products developers. * It has become a well known brand for the people of our country. * It mainly focuses on the lower income level people who can afford to buy the products and majority of the people of Bangladesh are lower income level people. It can afford cheap labor and can manufacture products at a very low cost. Weakness- * For raw materials they are dependent on the USA and European countries * As they have to import raw materials they have pay huge amount of tax on the imported goods therein increasing the overall tax liability of the company. * Impact of labor unions and strikes called by labors. Opportunity- * As it is a well known brand and has a market demand it can introduce new product lines and the people will embrace them. * They also export their products and are renowned internationally so they can introduce new products in foreign countries and the people will also embrace their products. If they can get more advanced machineries, they will be able to manufacture variety of products and gain a competitive advantage. Threats- * They have many competitors who have also become well reputed and have captured a great market share. * The similar products that are being produced by the competitors make consumers compare among available alternatives and they tend to choose the one with lower price. * If any new entrants come into the market with more advanced technology then they will get a competitive advantage over Cute Cosmetics. * The political unrest all over the country is a great threat for the company. * A great threat for Cute Cosmetics is dumping of the goods by the foreign companies to grasp the local market. 7. Conclusion:Cute Cosmetics has been established for a very long time, in fact the idea of manufacturing cosmetic locally was introduced by them. By providing a wide array of products to the mass people they have become one of the pioneers of their line of service. The competitors now have gained a great market share by their different types of product and services and Cute is facing a huge competition against them. Even though Cute has many advantages such as being one of the oldest companies being formed still they have to face uncertainties in case of being the market leader. Even though the disadvantages are negligible still they have certain impacts on the overall performance of the company.The information that we have collected about Cute Cosmetics has lacking regarding the promotional campaign and activities which hinder their growth. Also the threats that we have detected can have a negative impact over the company. We suggest that Cute should now focus more on the promotional activities so that they can grasp majority of the market. They should ensure more resources as well as more technologically sound machineries that will help them build competitive advantage. Despite the drawbacks they have maintained their reputation and standards and survived for a very long time in the ever changing market which is quite impressive. However to become the market leader they need to bring in some changes which will ensure their leadership in the market for long run.