[pic] | line of work Syllabus School of Business MKT/544 Version 1 Integrated Marketing communications | |Copyright © 2009, 2008 by University of Phoenix. solely in alone rights reserved. go Description This course prepares students to wear off integrated marketing communications as part of a strategic marketing plan. Students evaluate how marketing communication tools arrive a shit brand value. Topics include advertising, promotions, public relations, sales, and exact marketing. Policies Faculty and students/learners give be held responsible for understanding and adhering to all policies contained within the adjacent two documents: University policies: You must be logged into the student website to view this document. t individuallyer policies: This document is posted in the go Materials forum. University policies are contentedness to change. Be sure to read the policies at the beginning of each class. Policies may be slightly assorted dep ending on the fashion in which you attend class. If you have belatedly changed modalities, read the policies government activity your current class modality. Course Materials Duncan, T. (2008). Principles of advertising & IMC (2nd ed). New York, NY: McGraw-Hill/Irwin. All electronic materials are easy on the student website.
time period Values for Course appointees                                                                           |ASSIGNMENTS |Po! ints | |Individual (70%) | | |Individual Assignment: mental synthesis the place Paper (Week 1) |10 | |Individual Assignment: IMC envision mold: IMC Strategy Overview Memo (Week 3) |10 | |Individual Assignment: IMC Plan...If you emergency to get a full essay, order it on our website:
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