Caret Internet Cafe Essay

1. Executive SummaryInternet twists one of the virtually important aspects in communication. Not only(prenominal) for browsing, do re search, communicating, but alike executeing play and glide slope social media. Internet already executes a lifestyle, without it some people go out get frustrated. Warnet argon very general in Indonesia, for they allow those who fag endnot afford reckoners the advantage of being online and participating in global communications, Rudy Rusdiah, the chairman of the Indonesian Internet Kiosks Association (Awari) said. During the economic crisis in 2008, it was very difficult for a great number of the population to leveraging a computer, let alone afford the cost of installing a phone line. The introduction of Internet coffeeho uptakes or kiosks and their growth in the tribe has been beneficial to the public. There is a diverse variety of warnet in capital of Indonesia. They throw off from the street-side computer terminals to plush cafe en vironments.In current situation, the competition of computer manufacturer and the increasing of income level of people in Jakarta do the situation a bit change many of people rout out affordable computer, smart phone and mini gadgets depart people plectron to suitable with their indigences. Still the invite of meshwork fellowship is become larger a line with the growth of population in Jakarta. This commerce proposal go out make a design of what profits cafe crowd out provide as a new unique services that several(predicate) with common warnet in the past. The price war of computer and electronic guile make an affordable price for people to corrupt it, therefore charge in providing computer is no longer effective in 2013. preferably the traffic of earnings user is become an issue, for example the telkomsel 3g alliance become bad and the price is lavishly. Selling the net inter-group communication itself back end aid people to get high travel rapidly connecti on for downloading, playing, browsing, and do their stuff. nigh warnet in Indonesia providing their guest a computer access which is need otiose capital for it. Usually warnet offer meshing access and rent per instant for using that computer.The cost to invest and maintain the desktop is quite high comparing with the productivity income that one desktop can knock over. Moreover if the customer didnt start out the sense of belonging that willing cliff the indestructible of computer. Because the rapid growing of technology and the price ofelectronic wrench is decrease easily after new technology appears, the consumptive of customer become booming and if investors follow to invest their money in electronic device such(prenominal) as computer the depreciation will dramatically go down. CARET Cafe Internet offer customer with high f number net income access without providing customer the desktop. The computer or the gadget itself is already become prime device that almost e verybody have. This dapple to a fault offer patchs that can be access by giving copy plunk for arena HD or flash disk. The game will be updated twice a month to make customer feel enjoy playing the game without buffering the update. guest can bring their own laptop and the run will be providing sockets.The internet access for each room will have password for Wi-Fi access and each user will need to interpret the id and password in the counter in order to access the internet. The amaze will be as big as 200m2 separated with 5 rooms that each rooms can fit 15 persons. And each room can be booked for gaming tourney or redden for group meeting room. The room will be sound make and also have chair and table set. There will be a cleaning service that will maintain the cleanliness of each room. This line of work will sell high speed internet access, cozy institutionalize, nutriment and beverages. The unique point of this stock is no need investment in desktop, only direction on high speed internet access and the router. CARET will have a canteen that offers food with low speciality price range of 20.000-50.000. For the drinks customer can have a cocoa and tea blended drinks. The food and beverages will only become equilibrize as the business grow, this element can be improve unless more than. Target market of this business will aim.StudentStudent that need a fun seat to spend their time with friends and playing in concert Student that need a place to do their assignment with internet connection Gamers People that have passion in playing game and searching cozy and nimble internet Businessman People that search a place to place meeting during lunch break The business is unique that we provide place and connection with a cozy moreover, what they need such as meal and drinks are there. Its a place where people can spend a lot of their time to play, do assignment, hanging nigh, and as a meeting point.The main investment in this business will beInve stment a place in good place near campus.Investment in IT support such as modem, Wi-Fi routers, and software that can create quaternate ID and password for kindred Internet connection. Investment in furnishing the place to create a mite of modern and cozy place. Investment in Sofa, chair and table near 75 chairs and 10 sofas at beginning. Investment in coffee roasters and cafe stall.Investment in kitchen and food equipment2. interpretation of the BusinessThis business focusing on give a convinience place for the customers, and the customer will be paid based on bitly for accessing the Wi-Fi. The front counter will have HD or flash disk that contain of many game customer can play just ask to copy it manger their laptop. The mission is to bring modern and fun athmosphere in the place.Cleanliness of the place fast(a) connectionComfortable seatVariety of updated games provided.Usually common warnet will be fully of the customer because of the game trend, and this business will al so trying identify what kind of games that trend in this time. ObjectivesShort-term descriptionGain awareness from people most the locationFulfill the place 80% of capacityDistribute pamphlet virtually campus and officevictimization buzz marketingGive a free one minute of arc internet connectionTo make the place active and attract more customer to come, by inviting gamers to conduct a game tournament.Long-termDescriptionRemapping people mind set about warnetNoticed by businessmanOpen franchiseGive a positive value that warnet not always need to provide computer rather providing high speed internet connectionCreate a unique place that whiff not only for scholar, but also for customer which need a place to conduct a meeting.Leverage the business trough other investor capital regard 2.1 Business Process DiagramKey Elements fount of businessWarnetProduct or servicesHigh speed internet connection and cozy placeUnique selling point entirely providing connection and comfort place wi thout providing desktop Growth Potential empennage attract new segment customer, that not only focus in gaming customer, but a worker rung that want to conduct a meeting during break time.3. MarketingRange population in southmost Jakarta shown as bellow, the target market is age around 15-50 which reach 1,375,570 peoples and if the 22.1% is willing to machine-accessible with internet there will be 304000 people that will be our target market. The market is targeted for people who in the productive age that use internet as a animate being to gain information and have fun with friends. Based on internet research, there are listed 12 warnets spread out around randomness Jakarta. There will be 25000 target markets for each warnet if the target every bit distributed.Barriers to entryWarnet have common things on sale, which are computer lease and internet connection, while CARET will follow the market behavior that only focusing on internet connection and cozy place. There are sever al things that can avoid competitor to copy such a business 1. Strategic location(Near Campus Bina Nusantara JWC and Moestopo) 2. IT technology that make a modern business model and secure place 3. Focusing on high speed internet connection that can reach 20mbps 4. Can freely download without any limitation5. Facility that include projector and good place to even conduct a meeting 6. Clean and full furnish place that make it cozy and different with common warnet 7. Have a caf inside(a) that provide drink and mealCompetitor AnalysisBased on research in South Jakarta, HANANET have quite high internet connection around 7.2 mbps that in average warnet in South Jakarta only have 2-5mbps. The strength on HANANET1. Stable and high internet connection2. Unique product that can give package play for 100.000 in whole day Weakness1. Bad environment for play, no separation smoking area2. The properties not managed wellThe rate per hour is Rp6,000,-Sales ProjectionThe full capacity of CARET is for 100 peoples in the graduation exercise month of opening, the target capacity will be 80% awry(p) because the need of internet connection, roughly 20% only from BINUS INTER student will spend their free time connected with internet. People around such as student will be delight to buy these services. 1CARET will be better than the competitor because of the modern environment there are 1. Separated smoke room2. Cleanliness that maintain by cleaning service /hour3. Caf that provided food and drinks4. High speed connection that reach 50mbps5. Facility that also support for meeting purpose promotional materialFirst of all to make customer notice that there is a new place that provide high speed connection, CARET will give a brochure and a free one hour coupon for new customer. Latter on the data will be equanimous for customer behavior analysis. The brochure will be spread around 2 campuses BINUS INTERNATIONAL and Moestopo. Under CARET management team, the business will be handle d by creating a basic finishing for each semester. The main goal will be become a pioneer in developing warnet without computer and be the first top tier warnet in South Jakarta.Picture 3.1 BizNet Package promotionFor the Internet connection CARET will use BizNet that have a business package that can reach 50mbps. The good using BizNetInternet access services up to 20 MbpsSafe, fast and very stableThe connection uses RJ-45, can be directly connected to a router, firewall, proxy or existing LAN switches Direct peering with multiple Tier-1 provider in the world, large bandwidth capacity for the International and localPicture 3.2 BizNet Internet connectionExpense for each month will be define as bellow, for Internet connection CARET will use the vanquish package from BizNet which is can reach 50Mbps, and for router itself, CARET using approximately 10 routers that can cover 100 user at the same time. The technician has a apt skill focusing in maintain stability and sustainability of the connection. ATK are including markers, write up and operational worksheet.Identification and planning for key lay on the lineThe risk that warnet normally face is the electricity problem or unstable connection for away risk. For the internal risk there will be unprofessional staff in the wrong management that use the facility for own interest. encounter can be avoid, acceptance, mitigate, or transfer. The risk will be class asExternal Risk1. Electricity problem and unstable connectionRisk avoid By using genset, power supply and for the connection there will be a technician that can handle such a problem by issuing some teamwork with BizNet2. Irresponsible CustomerRisk avoid By placing security and CCTV camera around the place3. Second Liner competitorRisk mitigation Reducing the risk by creating a unique services such as Saturday tournament and get a link for food and beverages trough franchising example converse time, share tea Internal Risk1. Undedicated staff, low t eam spirit staffRisk avoid Conduct a month meeting to evaluate work performance and conduct a briefing in the morning.