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Monday 28 January 2013

Week1 Marketing

Question 1I think that Bajak s idea for a corporate password service is a very successful venture . some(prenominal) other companies wear used blogs and websites to their advantage as a merchandise system . A good example is Wal-Mart . some(prenominal) of Wal-Mart s ex-employee s and current employees hazard comments on their own blog /website with regards to node and employee capers . This can give a manager great insight as to what exactly the problems are in different areas of the corporation , and what can be done to fix the problems . This can too help in areas where the company can track problem and disgruntled employees it can also help march on employees who post ideas that can benefit the company . Bajak s article is relevant more than specifically to a specific effort . The engineering industry is highly competitive and Bajak s idea gives the up-to-date edge that is infallible in to keep the momentum up in that consumer marketThis image of information gathering can benefit an organizations marketing strategy depending upon the areas that the individual company has set goals for improving in . unity of the easiest areas is customer relations . Most companies want to keep the customer coming back and they are al slipway looking for ways to improve their employees and motivate them to keep these standards up . If the company was to have a website or blog started by the employees and they only monitored the issues at heart the website with regards to employee concern , a simple solution may be found . Some employees want overtime hours offered , better benefits , or maybe even something as simple as forego coffee given in to fix the lax in the workforce . This could be highly beneficial for helping the goals indoors a companies marketing strategy to succeedReferenceFrank Bajak (2005 . Tech blog helps dispute information glut .
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Marketing News Question 2The first of all recommendation in Reynolds article that focuses on women is the question of wherefore and how . To solve the problem there is the underlying reason of why women are not as focused on high tech woo products . In the discussion it is mention .concurred that most of the marketing efforts for technology and consumer electronics products are aimed at men (Reynolds , 2005 . Basically they go on to say that women are the primary users of the high-tech appeal products and gadgets that are on the market , but only subsequently their spouse or family member bring the product internal . The example was given of the man bringing home the videodisk player , and the muliebrity buying the most DVD s for it . non mentioned is the marketing factor of men buying things for a woman that he really wants . Which answers the underlying question of how women get caught up using the high-tech gadgets opinion of mine only is spiteCompanies promoting technology into women-friendly atmospheres such as the kitchen were also mentioned in the article . stressful to find a uniform way for technology companies to promote their products to the...If you want to get a full essay, order it on our website: Ordercustompaper.com

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