Analysis of Chunlan multinational operation

Multinational operation is a complicated project. It involves the combination of ball-shaped system, financial control, foreign marketing, HR internationalization and characteristic fellowship culture, and so on Chunlan did more or less upright trials in the multinational operation and has gained better results. Its experience and trials is worth(predicate) studying. 1>. Global operation theory is the authorised tackle for Chunlan success. Global operation concept is to execute strategical persuasion from the global perspective, to view the development and movement of production, investment, shift and technology in a broader way, and to enhance sales of products in a more extensive space. In its initial stage, Chunlan designed its long-term plan to create well-known domestic and flush international shufflings. The space for Chunlan to survive is the whole world. Guided by the global operation concept, Chunlan designed and implemented its international ization strategy and develop multinational operation in a systematic way. low of all, Chunlan studied the trend of world electric apparatus sedulousness and tracked technical development of this industry. It studied some study competitors: such as Siemens, Panasonic, Ariston and investigated the demand on the global market for electric appliance. Based on the above activities, Chunlan determined its object of creating its own brand products.

Thirdly, Chunlan designed a strategy to in stages occupy the global market and establish its witness of brand product, in which it exported its products first to d eveloped countries, which served as the bre! akthrough point, and accordingly to other countries. At the end, it exported technology and established outlets overseas. It is with the globalisation concept that Chunlan achieves its internationalization. 2> Kernel technology guarantees Chunlan success. Chunlan believes that a company without nervus technology is a company without a soul. A usurp to without a soul cannot last long. Chunlan would always firstly gestate the best the kernel technology before considering entering the market, which... If you emergency to buzz off a full essay, order it on our website: OrderCustomPaper.com

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