Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 words

environsal Scan - Research Paper ExampleThe external environment covers the publics perception nearly the company, which entails the brand awareness of the company among the public and the reputation of the company. Changes in engine room are a major aspect of the external environment of the company, as it influences client service models as well as the technology used in service delivery. The cultural environment is a major component of the external environment, which influences the transmission line of the company (Thomas & Pederson, 2004). The internal business environment of McDonalds comprises of human and capital resources in the company, and the companys in force(p) leadership structure. The internal environment of the company is changed and adjusted in solution to changes in the external environment for the strategic purpose of maintaining the companys market dominance (Mourdoukoutas, 2012). For example, in response to the competition, the company is increase its marke t perception through offering healthy foods in order to outsmart the competitors (Smith, 2007). In response to the changing outlook of the consumers, regarding the unhealthy nature of fast foods, the company has adjusted its resource allocation and its lineup items, towards more healthy foods (Gasparro & Jargon, 2012). In response to the cultural environment, McDonalds has entered different markets as vegetarian outlets (Smith, 2007). These markets include the Middle einsteinium and India (Gasparro & Jargon, 2012). In response to advances in technology, the company uses voice transmission systems in taking orders during the delivery of clients orders. In addition, the company uses technology in other areas that include food heating machines, conveyor belts, and freezers for food storage. The external environment of FedEx consists of the economy, the governance and the support conditions at different market areas. The company has sign on external environment coverage since its business is not affected by many outside forces (FedEx, 2012). The government influences the companys operations as it offers security legislations that guide the companys business. One regulation affecting operations is the adjustment of the security regulations made by the US central government. The regulations adjustment protects the company from external threats, which surface during the process of service delivery. The regulation affects the company negatively, as it increases the m required to deliver packages, and during the processing of the operations of the company. Weather affects the companys operations positively and negatively, because knotty weather like snow and rain causes road closures and flight delays, which delays shipping dates. The impact causes problems with the customers of the company (FedEx, 2012). The favorability of weather can encourage faster delivery of packages, prior to the day set for the delivery, which shows that it can increase customer sat isfaction. The economy affects the internal environment