Leading Clever Perople

HBR Spotlight How to Manage the Most Talented How do you manage hoi polloi who put ont want to be led and may be smarter than you? CLEVER PEOPLE by Rob Goffee and G beth Jones LEADING F ranz Humer, the CEO and chairman of the Swiss pharma- ceutical lusus naturae Roche, knows how dif?cult it is to ?nd good ideas. In my business of research, economies of outgo dont exist, he says.Globally today we go $4 billion on R&D either year. In research there arent economies of scale, there are economies of ideas. For a growing number of companies, according to Humer, competitive payoff lies in the ability to create an economy driven non by cost ef?ciencies but by ideas and intellectual know-how. In practice this means that leaders have to create an surroundings in which what we call clever people can thrive. These people are the handful of employees whose ideas, knowledge, and skills give them the potential to produce disproportional value from the resources their organizations make available to them. Think, for example, of the software Stephen Webster 72 Harvard Business Review | environ 2007 | hbr.

org HBR Spotlight How to Manage the Most Talented programmer who creates a new-fashioned act of code or the pharmaceutical researcher who formulates a new drug. Their single innovations may bankroll an entire company for a decade. Top executive directors today nearly all recognize the brilliance of having extremely smart and highly seminal people on staff. But attracting them is hardly half the battle. As Martin Sorrell, the chief executive of WPP, one of the worlds largest communications services companies, told us recently,One of the biggest challenges is that there are diseconomies of scale in creative industries. If you double the number of creative people, it doesnt mean you leave be twice as creative. You must not only attract talent but also foster an environs in which your clever people are inspired to give their fullest potential in... If you want to get a full essay, gild it on our website: Ordercustompaper.com

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