Marketing Retail Management Notes

MKT 307 Wednesday, January 16, 2008 sell john occur in more than nevertheless a store? (i.e., Doctors Office, Hair Salon, etc.) As broad as there is a m unrivalledtary transaction; usher out be tangible or IN-tangible What is RETAILING? RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personalised or family use. A RETAILER is a business that sells products and/or services to consumers por personal or family use. THE CHANNEL OF DISTRIBUTION Manufacturing  Wholesaler  retail merchant  Consumer *In some cases, steps can be eliminated to bring through money & increase profit Manufacturing, Wholesaling, and Retailing Vertical Integration- firm performs more than one set of activities Ex. Retailer invests in wholesaling or manufacturing Backward Integration- retail merchant performs some distribution and manufacturing activities Ex. JCPenny sells Arizona Jeans (Private Label) Forward Integration- manufacturers undertake sell activities Ex. Ralph Lauren operates its own stores Friday, January 18, 2008 *4 Functions of a Retailer* 1.Provides an assortment of products and services 2.recess Bulk Breaking down large shipments so products can be distributed accordingly 3.

Holding Inventory to keep inventory doctor for purchase; works hand-in-hand with breaking bulk 4.Providing services (lay-away, catalogs, cleanliness, etc.) *These 4 functions create value for the retailers Changes in the Retail Industry Technology- self check-out, TV shopping, online shopping Customer Service Product Knowledge of sales associates Store Hours MKT 307 Retail MgtWednesday, January 23, 2008 List of retail entrepreneurs among Forbes top 400 Walton Family (Wal-Mart) Fisher (The Gap) Wexner (Limited) Menard (Menards Marcus, Bank (Home Depot) Kellogg (Kohls) Schulze (Best Buy) Levine (Family Dollar) You are faced with an Ethical Decision: What Can You... If you want to ram a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper