Mkt Kellog Assignment

Kellogg Homework assignment #2 According to the clause because the Kelloggs All-Bran was so successful when it came out because it stuck to key attri exactlyes and associations that people really looked for from the stake they needed to arrest those traits as they attempted to reposition the rat and make it more modern. The All Bran name was associated with healthy natural process and was also affaired up with family which was a big divisor for them. The reason that the association with health was so important is because that is the important reasoning why this cereal was so widely universal and successful when it first hit the market in the 1930s up until today until its sales started to saturate. The prints link to health was important to livelihood because as identified on the SWOT analysis on page 4 of the article in the opportunity box it states people argon look to eat more healthily. The rapid growths of non-cereal products that meet inner-health needs are continuing to increase. The emphasis on inner-health that the company was able to tar add up was a great chance and reason for the grunge to keep its already established reputation with health and a healthy life style.

The reason that its association with family is important to keep as well is because when you try to sell cereal its much more ideal to have a stigma that they whole family likes and this will lead to long time allegiant consumers because they will have not only the parents eating the cereal, but also the youths that will grow into potential buyers who can and so also have their own children be come out customers and so on and so forth. Product line extension is when a shop or company uses its already established product brand name as a platform to introduce a new item in the same product category. In this case for Kelloggs All-Bran the line extension will come from adding new flavors and ingredients, and changing up their packaging to make the brand newer, and more relevant to consumers. Product line contraction... If you want to get a full essay, order it on our website: Ordercustompaper.com

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