Starbucks: Looking to the Future

| | |Starbucks: Looking to the Future | |BA4910: Business Policy & Strategic preparation | | | |9/15/2010 | It is no secret that the number bingle coffee browse in the United States is Starbucks. With over 6500 stores nationally and revenues in the billions, they have come a long representation from their marketplace days in Seattle. It is not uncommon to chat the brand being made fun of on television, movies, or in the news because of the amount of stores in operation.

They believe in opening up numerous shops in an area to collapse familiarize consumers with their brand, even if it means that they are competing with one another. It is a new musical mode of thinking in retail, and a way of thinking that may end up working in the long run. History Starbucks, started in 1971 in Seattle, was not originally a coffeehouse but a whole bean coffee retailer. Selling their wares in the Pike Place Market, three entrepreneurs in the end opened five stores and opened their own roasting facilities. By 1982, they had become a top wholesaler for Seattle restaurants. In the corresponding year, Howard Shultz was recruited to lead Starbucks as manager of retail sales and marketing. Upon visit Italy, Shultz came up with the concept of developing coffee houses where people could not only get their coffee, but also relax and congregate with friends. Shultz brought his idea back to the owners who were less than thrilled. However, Shultz developed a railway line plan and by 1985 had opened up the first shop called Il Giornales where they served Starbucks coffee. The shop was a success and... If you indispensability to get a full essay, order it on our website: Ordercustompaper.com

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