Wine Industry

[pic] Wine & Spirits Industry Analysis Team 6 SMBA 04 strategicalal Marketing MKT 606 November 22, 2008 Hayden Olson, Natanyi Carter, Maurice Campbell, Natasha Mohl, Tameika Dozier, Majed Soboh, Allan Topher [pic] elude of Contents Executive Summary3 external & Internal surroundings4 External Environment4 Technological Trends4 Consumer Trends5 Governmental Trends5 Economic Trends6 Opportunities6 Threats7 Internal Environment7 Strengths7 Weaknesses7 Market/Submarket Analysis8 Submarkets8 Market Trends8 Distribution Channels9 guest Analysis10 Wine10 Spirits10 Competitor Analysis11 restrain & Indirect Competition11 Top Three Competitors11 Diageo11 Brown-Forman12 Constellation Brands13 all-round(prenominal) Strategic Assessment14 Using Strengths to Maximize Opportunities and Mitigate Weaknesses14 Strategic Recommendation14 Implementation15 Bibliography16 [pic] Executive Summary [pic] The following is a strategic industry analysis of the wine and substances industry.

The predominant themes spy through research are the following: Wine and spirit consumption continues to grow despite the global economic recession The produce is primarily in two demographic segments, Millennials and Baby Boomers at that place is an emerging trend for a healthier lifestyle which could petabit to tremendous growth is veritablely in small segments much(prenominal) as organic/biodynamic wines Three industry leaders were investigated to define internal strengths, weaknesses, and overall success factors that are required to drop dead successfully in the industry. Diageo - is the world leader is alcoholic drink production with top brands such as Crown Royal, Jose Cuervo, Smirnoff, Guinness, and others. Brown-Forman - is the current consumption leader for the United States, its portfolio of brands boasts classics such as Jack Daniels.... If you want to get a full essay, pose it on our website: Ordercustompaper.com

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