Essay

[pic] SECTION II. THE CUSTOMER CUSTOMERS When it comes to identifying a lodges target market, the c ar manager must intend some of import invitee characteristics. These take, but are non limited to age, race, gender, ethnicity, income, and location. These characteristics are burning(prenominal) to know because different traits and/or characteristics run purchasing habits and duty for understanding purchasing habits marketers end better ascertain consumer outlay habits. Merck has been struggling with their image because of swingeing publicity with some of their products. When a pharmaceutical company is open(a) to bad publicity it affects their sales. Customers exact to feel that the product they are purchasing from Merck is safe and manful for themselves and their family. Medications and vaccines are an important partitioning of most families and the thought of a medication not creation safe can get a banish psychological impact. When the consumer learns that there is a paradox with one Merck product they whitethorn stop purchasing some(prenominal) Merck products. ken of a product comes from legion(predicate) different sources.

near of these sources include family, relay links, social circles, and more media outlets (Author(s): Lamb / Hair / McDaniel, 2011). The information one person has of a business can influence the opinion of the group they socialize with. If one person tells a costly booster dose that a product has had some blackball publicity, they may stop exploitation it and tell another friend who will tell his co-workers, and so on. The same can be true about good publicity if that publicity is marketed correctly. exclude to people are psychologically affected by some(prenominal) good and bad publicity, specially parents and the elderly. By showing mothers, fathers, the elderly, and responsible individuals all over the human race the many beneficial projects that Merck is musical theater accompaniment and promoting, such as...If you deprivation to get a just essay, localise it on our website: Ordercustompaper.com

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