Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1.0 IntroductionIn the range of market, there argon numerous theories and models. Each of them has similarities because of being part of the same field. The selling pattern and merchandise intercourse theory be both focal points in the market which r apiece far-reaching influence for a company or musical arrangement. Inevitably, it is unprovoked to be conf utilise betwixt the market image and the merchandising communications in such(prenominal) a wide kitchen range of marketing and it is important to clearly understand the different betwixt them. In fact, although the designs of the marketing and marketing communications are different, they are sex act to each other closely. The essay provide evaluate the stone oppose subject which is clearly unsex the marketing concept and marketing communications by analyzing two companies (7-Eleven and Coca-Cola) which have success fully use these concepts into their business and the recommendations will be outlined at the end. 2.0 The marketing ConceptIn all(prenominal) market or industry, the super acid objective of every government activity is to converge the client refer for and it is said that a fulfill node is regarded as a constant opening of receipts for an organization. There are many another(prenominal) definitions of the marketing concept and most of them are focused on meeting the guest needs. It stool be clear understood deeply by undermentioned theories form different researchers.

correspond to Malcolm (2002), the marketing concept is referred to customer orientation which implies that all the activities of an organization are goaded by a desire to satisfy customer needs and the customer orientation has become the causal factor of implementation of the marketing concept (Satyendra, 2004) which aimed at customer gladness as the pick up to satisfying organizational goals (Kotler, 1972) callable to a number of organizations fork up similar products and services at very competitive prices at heart the same market. tout ensemble theories above focus on the customer as a... If you neediness to get a full essay, crop it on our website: Ordercustompaper.com

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