Marketing Strategies for Cell C

MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C It has been argued that strategic merchandise schemening can be viewed as the resolution to countless issues which face modern management (Haris, 1996). Indeed, it is often contended that the performance of strategic market planning is crucial since planning determines what mustiness be done in the approaching whilst giving an luck to exam what has been achieved against the framework of the existing plan. However, it is universally acknowledged that non totally is planning far from simple but as well that some organizations plan well (Piercy, 1997). As jail cellphone C, we assign using our trade plan as a lane map, to plan our seam and help us reach our goals/destination. typically a marketing plan should consist of information to the highest degree the community and its products or gos, marketing activities, objectives and strategies, and its method for measuring success. It should witha l have a designated time period (i.e. 6 12 months) and one should memorandum the costs of the planned marketing activities. (after D.K Schofield De-mystifying marketing plans) MISSION A company must get to the future not only runner but also for less. (HBR G. Hamel & angstrom; C.K.

Prahald) As Cell C is the third mobile wheeler dealer in South Africa, this poses a tough challenge, but we rely were up for it, and we intend be First on creative activity and Customer Service. Our goal is warlike innovation not belligerent imitation (adapted from STRATEGIC mantled C.K. Prahalad & G. Hamel) The marketi ng strategies for Cell C are focus on meeti! ng the ineluctably of our future customers, and keeping them met. We plan to achieve this through the supplying of world class service and innovative products at competitive prices. MARKETING OBJECTIVES To realise (win over) 15 20 % of existing cell phone... If you want to get a all-embracing essay, order it on our website: OrderCustomPaper.com

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