Rogers Chocolate

Rogers Chocolates Introduction Premium Chocolates are akin Imported Roses which not in god necessities for one life. People love to be in possession of or agitate one of those products. However, if there isnt a special affaire or surplus cash, some people will not buy that unnecessary stuff. In Canada, superior chocolates were growing at 20 percent annually and the Canadian market surface for Chocolates was US$ 167 million in 2006. An attractive growth from premium chocolates makes the current player like Rogers Chocolates, Purdys and others are thinking hot strategies to expand market. In addition, some big traditional manufacturers like Hersheys and Cadbury are also very interested and keen to bring out this segment (Zietsma 2007). Rogers Chocolates is a king in Victoria and head known in British Colombia. However, outside this area the shuffle awareness is still low. The new appointed CEO is organism targeted to double or triple Sales in ten years. The key successes in premium chocolates are: understand the consumers needs, brand awareness, diversified products and enhanced competitiveness. There are more another(prenominal) challenges for Rogerss chocolates to grow in this ever-growing competition, and there are many old and new strategies that havent been proven effectively.

Moreover, Rogers is humbled/medium Company that has limited resources to apply all those strategies. The focus decision-making will be very crucial to manage its enduringness and weakness while at the same time; they have to overcome the threat and opportunities in the industry. 1. Competitive driving forces in the premium chocolate industry gatekeepers Five Forces Model Porters five forces model using ups five competitive forces that rule a particular firms capability to repugn (Thompson, Strickland, Gamble 2010). The chocolate and cocoa industry can use the five forces model as an analytical tool to set up the competitive market. [pic] Figure 1: Five competitive forces by Michael Porter... If you want to get a full essay, order it on our website: Ordercustompaper.com

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