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summary Global economic slewturn adversely impacts consumer demand The financial melt pass which started in the US had far-reaching effects; spreading slower fruit to the rest of the developed world and all the way to Asia. Malaysia has non been an exception and entered into recession in the beginning of 2009. The recession created a spiral effect on consumer sentiments and most have change state more conservative in their spending. The tourism flows inbound and outgoing were both affected, with the latter registering weaker growth. While local tourists cut down their travelling expenditure overseas, foreigners, especially those from the Eurozone who traded down in legal injury of travel options, were still keen to travel to the South easterly Asia region due to cheaper travelling costs. H1N1 outbreak more hopeless news for tourism industry The H1N1 pandemic outbreak again created tumult in the tourism industry in mid-2009. Starting from Mexico and the US, the ailment spread rapidly to the rest of the world. Fear hit the airlines and domestic tourism. Flight bookings declined radically and some confirmed tour packages from countries such as China, Korea, Taiwan and Hong Kong were cancelled.

The Ministry of Tourism set up a Crisis Management Committee that comprised representatives from airlines, hotels and travel agents to look at strategies to jolt the negative impact of the pandemic. Consumers trading down for cheaper alternatives Consumers, cautious by and by the economic downturn, traded down their travel options to cheaper alternatives. This has created mixed results. Some foreigners eluding their expenditure on travel to other developed countries argon likely to travel to Malaysia. Consumers have also been cutting down their expenditure, opting for lower rated services and paying less. Noticeable phenomena include consumers teddy from luxury hotels to mid-priced hotels from schedule to budget airlines and choosing regional or domestic travel rather than long... If you want to get a teeming essay, order it on our website: Ordercustompaper.com

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