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Pestle Analysis of Direct Line Summary: Some of these factors had a heartfelt impact to the travel, cable automobile and berth insurance in the UK. The governments travelers sensation campaign has brought aw areness to the public about the dangers of traveling uninsurable highlighting the expensive costs of medical treatments abroad. ________________________________________ ruminator ANALYSIS (PAST TO PRESENT) POLITICAL AND LEGAL FACTORS Some of these factors had a good impact to the travel, car and home insurance in the UK. The governments travelers awareness campaign has brought awareness to the public about the dangers of traveling uninsured highlighting the expensive costs of medical treatments abroad. The travel persistence has supported and benefited from this as it increased their sales prospects. The minimum car insurance implemented by the government is third party lot. This has a very good impact on the car insurance industry as this guarantees a sale on every car in the UK and beca utilisation 76% of adults in the UK project a full driving license; all of them are potential customers. (Birtles, 2002) Legal & General data revealed that most full of life illness cover claims are made by state under 40.

(Speedy, 2004) This has been good news for age dedicated home and health care insurance companies as less cover claims means less liabilities. However, according to the Bank of England, the rising value is slowing down the consumer pass awaying. (Thornton, 2005) This has badly affected the whole of the insurance industry as people had less money to spend on higher premiums or packages. TECHNOLOGICAL FACTORS The success of the profit and an integrated information and communications technology system has allowed some(prenominal) business to increase sales and reduce transaction costs. peck nowadays use the internet the aforesaid(prenominal) way they use Yellow Pages. It is even better; consumers could compare prices at the same time conveniently and even get their quotes cheaper. Recognizing peoples need... If you indispensability to get a full essay, order it on our website: Ordercustompaper.com

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