Cirque Du Soliel

Memorandum To: Guy Laliberté From: pt94111 Subject: cwms Growth Strategy check: May 12, 2011 Issues: Cirque du Soleil places great importance in make a performer-centric organization that emanates creativity, originality and extraordinary performances. The troupe needs to examine that its strategy for expansion supports successful company growth without compromise its commitment to extreme creativity and innovation. Analysis Product & Strategy Cirque conjecture grocery boundaries inside the circus industry by creating exceptional(a) performances of theatre and dance dramas and eliminating animals and traditional circus acts. Creating demand in an uncontested market through the blue ocean strategy, Cirque focused on finding unique points of differences and differentiation within the marketplace as opposed to directly competing against others within the existent industry. (Appendix 1). Through value innovation and shifting from children to adults, a previously untapped consumer base, Cirque was able to generate demand and enforce a higher pricing strategy. By expanding existing boundaries and range its own criteria and rules, the company has been able to make competitors irrelevant and maturation value for its customers. (Appendix 2).

Cirques success has been dependent on the companys ability to continuously deliver expectant performances and talent. Its avoidance of becoming increasingly corporate and having to answer to outside investors has enabled Cirque to build a business model most the presidents vision and unconstrained artistic freedom. The company grows through a strong cross-cultural brand ikon of mystic and innovation, word of mouth, and the cultivation of online fan clubs and communities to foster customer loyalty and retention. Additionally, the company has strategically moved towards a small amount of performances in each location in hopes that the market demand would not been entirely contented... If you want to get a full essay, order it on our website: Ordercustompaper.com

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