Emirates

Name: Course: College: Tutor: Date: Emirates Emirates airways is a ahead(p) global caller-out being one of the largest in the world. The telephoner headquartered in Dubai, United Arab Emirates operates vast air related go across the globe. The success of Emirates in the airline industry extremely depends on the ability of the marketing and advertising teams, chosen to endear the phoner to current and potential clients. Furthermore, through marketing and communication, the company is able to maintain its competitive edge over labour a line competitors across the globe. The following tasks outline marketing objectives for Emirates Airline and redo a possible position in the market employ various communication strategies. Task 1 Corporate Objectives Corporations specialize objectives that will strengthen their position in the industry and commit them above their competitors (Bacon 1999, p.146). The objectives highlight solutions and corporate advantages that would enhance the companys position. The objectives ar built using the companys report strengths and opportunities, and help mitigate arising weaknesses as well as bear out the company against threats.

Such objectives are built upon the SMART mnemotechnic that stands for specific, measurable, attainable, relevant, and timely, which gives five characteristics of focused and actionable objectives. In the Emirates case, SMART objectives show aspects that the company expects to accomplish such as expansion within a quantifiable percentage, which means they are specific, and measurable (Richman 2006). The otherwise aspect of the objectives is that they have a set timeframe for achievement, are realistic, and are aligned to the corporate vision thus being attainable, timely, and relevant. Emirates Airline is committed to the highest standards in everything the company does (The Emirates Group 2010). This mission has contributed to the company garnering global accolades for excellence in every aspect... If you want to get a full essay, order it on our website: Ordercustompaper.com

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