Distributin

INTRODUCTION TO TOPIC: CHANNEL MANAGEMENT: Distribution plays most-valuable role in success and failure of any presidential term . The organization may fail, if its distribution networks are not in force(p) and unable to provide the necessary items at required habitation and at reasonable time. Distribution system of Nestlé is one of major source of competitive edge over its existing rivals. Nestlé has its throw distribution networks equipped with all necessary entranceation facilities. They transport their products at major regional gross revenue offices, which are find at different cities of India. These sales offices (distribution centers) have their own vans with sales people who sell and transport goods to the small retailers. MANUFACTURER CARRIAGE & FORWARDER AGENT DISTRIBUTOR WHOLESALER RETAILER fetch up customer tRETAILER In general Nestlé follows the in a higher place sequence for distribution of its products. In India this strategy is working very effectively and efficiently. By the above diagram, we can understand that the products are sent to the C&F Agents of the company from its Manufacturing Unit. Then at later stage its been sent to Distributor and Super Stockist.

Here, Distributor is the responsible soulfulness to draw off the availability of products in his area, whereas Super Stockist supplies the goods to Re-Distributor who is responsible to manage the availability of outside the region of Distributor. Then the Distributor and Re-Distributor offer the products to Wholesaler and Retail in their respective region or area. There bequeath be a single C&F Agent for every state who supplies the goods to the Distributor. Now, distributor outwit out be appointed by the company for every urban city. That distributor will be to maintain the proper go of goods in his region. Whereas on the other hand there will be a Super Stockist in the same city who will supply the products to the Re-Distributor who will be there at the near by places of that city OBJECTIVES: To identify how the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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