P & G Comp Profile

Procter & attempt Co. (P&G) is an American company based in Cincinnati, Ohio that manufactures a wide prevail of consumer goods. In India Proctor & lay on the line has both subsidiaries: P&G Hygiene and health rush Ltd. and P&G Home point of intersections Ltd. P&G Hygiene and Health Care extra is one of Indias fastest growing dissolute Moving Consumer Goods Companies with a turnover of more than Rs. 500 crores. It has in its portfolio famous brands like Vicks & talk. P&G Home Products Limited deals in Fabric Care segment and Hair Care segment. It has in its kitty global brands such as Ariel and run in the Fabric Care segment, and Head & Shoulders, Pantene, and Rejoice in the Hair Care segment. Procter & Gambles relationship with India started in 1951 when Vicks Product Inc. India, a branch of Vicks Product Inc. USA entered Indian market. In 1964, a public limited company, Richardson Hindustan Limited (RHL) was formed which obtained an industrial License to undertake manufacture of Menthol and de mentholised peppermint oil and VICKS range of products such as Vicks VapoRub, Vicks Cough Drops and Vicks Inhaler. In May 1967, RHL introduced Clearsil, and then Americas number one pimple cream in Indian market.

In 1979, RHL launches Vicks Action 500 and in 1984 it erect up an Ayurvedic Research Laboratory to address the common ailments of the state such as cough and cold. In October 1985, RHL became an affiliate of The Procter & Gamble confederacy, USA and its name was changed to Procter & Gamble India. In 1989, Procter & Gamble India launched Whisper - the breakthrough technology sanitary napkin. In 1991, P&G India launched Ariel detergent. In 1992, The Procter & Gamble Company, US increased its stake in Procter & Gamble India to 51% and then to 65%. In 1993, Procter & Gamble India divested the Detergents business to Procter & Gamble Home Products and started marketing Old change Brand of products. In 1999 Procter & Gamble India Limited changed the name of the Company to Procter & Gamble Hygiene... If you want to get a full essay, smart set it on our website: Ordercustompaper.com

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