Marketing Mix Of Dove

The trade Mix of Dove
Wanda Stokely
BUS 235: Introduction to Marketing
Professor Myla Wilson
June 26, 2011

The Marketing Mix of Dove
Over the past five weeks of BUS 235, I gather in discovered that marketing a product is so much more than thinking about a jingle-jangle to get peoples attention. A product leave succeed or fail based on the proceed put into the marketing commingle. This paper will look at the umteen tactics used in the marketing mix of Unilevers Dove whittle care limit. The Dove line has grown from a simple bar soap to star of the countrys leading skin care lines of product. It rear be found for sale in many various venues from brick and mortar to virtual markets on line. Its success is remarkable and is a testament of the staffs marketing skills.
According to Marketing, in that respect are four Ps that control the marketing mix to satisfy the needs of the consumer. They are; Product a good, service, or idea to satisfy the consumers need; cost What is exchanged for the product; Promotion A mean of dialogue between the seller and buyer; and Place A means of getting the product to the consumer (Kerin, Hartley, & Rudelius, 2011, p. 11). Unilever has obviously taken separately of these areas seriously when marketing Dove.




The Dove product is used in the first place by girls and women of all ages and this is the market that Dove targets with a particular(prenominal) focus on very busy working women who have little time to care for themselves. There are many factors that women use when determining a skin care product. unity of those is the determination of what skin type the person possesses; whether the skin is oily, dry, sensitive, normal, or a combination of one or more of these areas. They moldiness excessively determine the makeup of their complexion. Do they possess ordinary skin which burns very easily, light to medium skin which may still burn but not sort of so easily and usually tans, or is it dark so that it never burns? Aging, acne, wrinkles and eye puffiness are also concerns...If you want to get a full essay, order it on our website: Ordercustompaper.com



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