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Thursday, 21 February 2013

Online Marketing Plan

I.   Executive Summary
AStarr Electrical is a new electric service business organization based in the south suburbs of Chicago. AStarr specializes in residential and remodeling function. The Company has no official brick and mortar location, and is instead fulfill out of the residence of its owner. Currently, AStarrs range of services offered includes both small jobs like moving or replacing electric switches, and large projects like rewiring entire rooms/homes. The company alike installs residential generators and offers advice and information about weatherization and energy efficiency.
Since The Company was effected in early 2012, it has experienced lackluster sales and most non-existent growth. This is largely due to the lack of a strong and executable marketing plan that would create brand recognition and set down to build a solid customer base. In the get along of ubiquitous mobile phones, tablets and e-everything, the prudent solution is to grow the business by developing a strong online presence.
AStarr Electrical services is dedicated to providing affordable, fiber electrical services to residents of the southwestern suburbs of Chicago. The company has roots in the area, and boasts over ten years of electrical experience. AStarr offers hands-on, personal service and prides itself as a family-owned business.

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In the on-line(prenominal) economic climate, the company hopes to capitalize on the need for quality low-cost service and emerge as a drawing card in the market.
To facilitate the desired growth, AStarr will pursue an online working out strategy that will enable the company to reach the sharpen market effectively and expand the business through rule book of mouth referrals and the development of a loyal customer base.


A1 Viability of return or Service

Currently, AStarr develops business through word of mouth referrals and stray listings on craigslist.com. To date, this has not resulted in increased sales or expanded visibility within the target area. As such, AStarr...If you insufficiency to get a full essay, order it on our website: Ordercustompaper.com



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