In this piece of coursework I will be analysing the SWOT and PEST analysis for the easyjet airline.
|Strengths |Weaknesses |
| | |
|EasyJet put away a fast and efficient service with an average |They do not offer free food service and passengers fork over to pay for |
|turnaround time of 30 minutes or below. This enables them to maintain|food and drink onboard the aircraft. |
|a reliable and annoyance free service to their passengers. | |
| |Domestic air travel is an passing competitive industry with |
|EasyJet offers an online promotion alert which is e-mailed to |EasyJets main competitors being Jet2, BMI Baby, Ryan Air plus a host|
| real customers and contact on the companys database. |of smaller freelancer competitors.
These external competitive forces|
| |can restrict and shape price policy on some of EasyJets less |
|They come a highly distinctive livery on their emit of aircraft |profitable routes as they seek to compete with their competitors. |
|making them soft recognisable and distinguishing them from their | |
|competitors. |Easyjet has small aircrafts therefore inside the aircraft there is no|
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