The American Marketing Association defines merchandise as Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ship bearing that benefit the organization and its stakeholders (American Marketing Association, 2007). This is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to the way in which the goods and services may be collected and delivered, but it is in agreement with Kotler.
Tim Cohen (2007) defines merchandising in very simplistic terms as to find out what your customers want and and then give it to them, this may be seen as the distilling some of marketing into a very simple concept, but it is also similarly simplistic as it does not indicate the way in which this can occur.
Cohen also use an alternative definition mercenary functions involved in transferring goods from producer to consumer.
Therefore marketing incorporates a wide number of tasks, another way pf flavour at the task of marketing and what it is can be by looking at the way it may be undertaken and what has become cognise as the marketing mix; the ingredients of marketing. Borden used the term marketing mix when he was teaching in the 1940s, this may encounter been the result of James Culliton, a contemporary of Bordens, who described the marketing manager as a mixer of ingredients. Borden argued that the marketing mix contained a number of ingredients; the product, the planning, the pricing, the branding, the distribution channels, the...If you want to get a affluent essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment