Service Marketing

sisältö
1 Service Marketing4

2 the quartet key elements of gain merchandise5
2.1 Intangibility5
2.2 Heterogeneity / unevenness5
2.3 Inseparability5
2.4 Perishability6
3 Service Marketing in Massage serve7
References8

Service Marketing
* Service marketing has core paradigm which is caused by the four precise characters which make services differ from goods. Those atomic number 18 intangibility, heterogeneity (or variability), inseparability and perishability (IHIB). Another paradigm is the marketing exchange that does not result in exchange of ownership. (Lovelock & Gummeson, 2004)
In the publications of service marketing, services are frequently described as intangible, heterogenic, inseparability of consumption from production and impossibility to keep in stock. umpteen of these like the first two are not specific for services. Also inseparability of consumption from production and impossibility to keep in stock, follow characteristic of services, i.e. the process nature of services. Services are produced in a process in which consumer interact with the resources of the service company. Some part of the service can be lively in advance but for service quality learning the most important part of the whole process is the interaction with customer.



What customer consumes in context of services is totally antithetic than in consumption of tangible goods. (Grönroos, 1998)

In product marketing, the physical goods, are the outcomes of the production process, are the key element for marketing activities. The 4P model states that when there are pre-produced product it can be priced, communicated about, and distributed to the consumers. When there is no product marketing will be different because there is only a process that cannot be consumed before customer enters the process. (Grönroos, 1998)
the four key elements of service marketing

Intangibility
mainly services cannot be tested or measured or evaluated before consumption and the consumer...If you want to get a teeming essay, order it on our website: Ordercustompaper.com



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