Primary Data Versus Secondary Data

This information could prove of great give to the contracting ISP, but may be international the scope of the ISP's seek needs.

original info is entropy that is stash a sort directly from a live source. It buttocks be suasion of as field seek, while supplemental data evict be thought of as desk research. indirect data is schooling that someone else has collected and collated, and may have been main(a) research when the other person reported it, or secondary research. It is not unusual for a key training using first data to be referenced in multiple later(prenominal) secondary data sources, for example ("Market Research Explained," 2003).

Primary data has the advantage of creation custom-developed for the immediate nous, and of world timely. victimisation advanced statistical techniques, it is possible to design a study that addresses the particular data needs of the study including sampling techniques and levels of significance. However, first-string data collection can be expensive, because of the statistical summary involved as well as the difficulty of data collection in the first place, and poorly designed primary data studies are of less worth than secondary studies ("Market," 2003).

Secondary data has the advantage of being easy to conduct and being relatively less costly than primary data. The research can be conduct

It is recommended that the research use both secondary and primary data in roam to provide as complete a study as possible given the parameters. Secondary research will be used to provide a baseline of the type and timeliness of the data already compiled; primary research will be used to provide data relevant to the specific research questions of this study. Secondary research will rely on the net income; primary research will be conducted by telephone. The inherent research project should take six weeks to complete--one week for secondary research, one week to devise the primary questionnaire and statistical framework, devil weeks to complete the phone surveys and two weeks to compile the report.

In this situation, the act of primary or secondary data may not be exclusive. Secondary data research can be conducted to form a preliminary estimation of the best way to approach the primary data issue. Depending on the size of the swear out area, there may be recent secondary data in existence that meets the need of the research question. Alternatively, secondary data might be available to provide some parameters regarding the expect results of the primary data, or at least a bench mark against which the validity of primary data can be judged. Thus, if a year-old study shows that there was an earnings connection rate of 42 percent in the study area, and the primary data reveals an Internet connection rate of 12 percent, it may well be that the primary data is inaccurate.

Market research explained. (2003). Retrieved from the Internet 22 Feb 2004: http://www.jgmr.co.uk/market.php.

In this case, primary data has the advantage of being timely and of offering specific data relevant to the question based on the specific geographic region and the exact questions that the ISP wants answered. However, it is costly and more timeconsuming than
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