Marketing Analysis of Oakley I

Introduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically cute to report on the marketing operations of a preferably diverse company; one that offers more than one crossroad line for more than one sport. Oakley, Inc. is a company that offers some(prenominal) different products for a wide range of sports. I pass on now briefly describe the company and its operations, as intimately as its primary sports marketing goals and objectives. Company Info. Oakley, Inc. is a capital letter corporation formed in March 1994 to succeed to the assets and liabilities of Oakley, Inc., a California corporation, which commenced operations in 1977 and began to sell sunglasses in 1984 (Scott, 1998). The company is an innovation-driven designer, manufacturer and distributor of consumer products, including high-performance eyewear, footwear, watches and acrobatic equipment. Oakleys trader strength is its ability to develop products which demonstrate superior performance and comfort through the combination of patented and other patented technology and unique styling.

The company has focused on eyewear innovations for sports applications, and its products argon worn by a variety of athletes, such as skiers, cyclists, runners, surfers, golfers, tennis and baseball players and motocross riders. In addition, the companys products, which are currently sold in over 70 countries worldwide, have run increasingly popular with fashion-oriented consumers in the larger nonsports, or recreational, plane section of the sunglass market. Oakleys products currently include sunglasses (e.g., Frogskins, M Frames, Zeros, Wires, Jackets, X Metal, Fives, and Topcoat), goggles, look shields for use with sports helmets, sunglass accessories, gear bags and a limited range of athletic footwear, technical apparel and premium timepieces (Scott, 1998). With focus on consumers for the future(a) generation, the company has... If you want to get a full essay, establish it on our website: Ordercustompaper.com

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