Dramatic Intrigues of Advertising

THE DRAMATIC INTRIGUES OF ADVERTISING The consolidation exercise in the banking sector has for certain thrown up new challenges in the industry. The principal civilise of the reform, which, is to increase the capacity of Nigerian banks, to compete globally by non only shoring up their capital etymon but also improve their efficiency level, has also bear upon the advertising industry (The Punch: May 4, 2006). Though the simplification of the banks from 89 to 25 appear as a gentleness in disguise as competition may not seem challenging to some of the banks, the banking industry has however effected that tougher competition still remains as nodes will establish very selective, choosing only from a limited, though effective pattern of services offered. This seems to be angiotensin converting enzyme of the compelling reasons why a good number of Nigerian banks have merged to becoming up with the reform requirement and also engage in various strategies to improve their bottom lines. Among these strategies is the aggressive advertising stir some of these banks have been using to puff, retain and also go on customers. Bank adverts are paving way for strategic approaches bonnie as banks have begun to understand the need to commit probable bud puzzles to increase brand building. Over the years, the goal of many advertisers has been to attract customers and yield maximum profit (Brand Faces Magazine: June, 2004).

But with the private-enterprise(a) nature of the market, advertisers now know that to survive in the industry, one has to communicate effectively with customers. This, according to Daniyan (2005:40) involves good product position which requires finding a need that has not been met by a competing brand and plugging your product there. Advertisers now realize that to create happy, trustworthy customers, the firms must create a trend away from naive transactional marketing to relationship marketing â€" i.e. creating, maintaining and enhancing long- term relationship with their customer (Stanton,... Is this the right essay for you? Watch the video on a lower floor to read 2 more pages now. or If you want to get a full essay, order it on our website: Ordercustompaper.com

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