Semiotic Analysis of the News

Semiotic analysis of the news program Television news has been around for nearly as long as television itself. Millions watch it every day and it is often the first programme someone depart switch to after work. News broadcast are governed by m any(prenominal) codes and conventions. These are not always obvious to the dish but if they are not respected, the programme might tone of voice uncomfortable to watch. Bignell (2002), p110, explains “The discourse of television news is composed of wrangle and visual images, organised by codes and conventions which the news viewer has to get the picture and recognise in order for the viewer to construct star”. News bulletin are therefore constructed in a careful manner, carrying many signs. I will look at some of these in this essay. The news bulletin also demand to remain impartial in order to be believe and respected by the audience. Whilst analyzing the BBC News at 10 aired on Monday 5th of March, I will try and reason this web of codes and convention. I will also look at the signs present in the news and their meanings. Finally, I will explore the relationship between objectivity and subjectivity. I will shorten on the first two stories of the bulletin. The first report is roughly the ongoing uprising in Syria and takes a deeper look at the families fleeing the war zone and the developing humanitarian crisis. The second incase is about the government proposals to remove child benefits from anyone earning over £40.000.



I will start by exploring the codes of the news bulletin, highlighting the items that catch a news programme instantly recognizable from any other shows. Fiske (1987), p4, defines a code as “a legitimate system of signs, whose rules and conventions are shared amongst members of culture, and which is used to generate and advance meanings in and for that culture”. The first visual code is the news presenter Huw Edwards, smartly dressed, he gives a sense of knowledge, distressfulness and authority to the news. He is the...

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