Marcom Strategies Book

Five B2B MarCom Strategies
TO INCREASE SALES NOW

By Dianna Huff

Five MarCom Strategies to amplify gross revenue direct © DH Communications, Inc. July 2008

© 2008 by Dianna Huff, DH Communications, Inc. ambition: David Meerman Scott – www.webinknow.com Perspiration: Dianna Huff – www.dhcommunications.com Creation: Sonora DesignWorks – www.sonoradesignworks.com You may ring mail this e-book on your blog or email it to whomever you believe would get ahead from reading it. Thank you!

Five B2B MarCom Strategies to Increase Sales Now | © DH Communications, Inc., July 2008 www.dhcommunications.com | 603-382-8093 | email: info@dhcommunications.com

Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . rapscallion 1 system #1: Understand Your Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 2 Strategy #2: Determine Your Campaign Objectives in front You Start Writing . . . . . . . . . . . Page 7 Strategy #3: Integrate Online and Offline Tactics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 9 Strategy #4: Build Your Website Around What Buyers/Prospects Want . . . . . . . . . . . . . . . .



Page 11 Strategy #5: Focus on your Customer, Not on Your social club . . . . . . . . . . . . . . . . . . . . . . . . Page 14 Links to Websites, Surveys, and Books Mentioned in this E-book . . . . . . . . . . . . . . . . . . . . . . Page 18 About Dianna Huff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 19

Five B2B MarCom Strategies to Increase Sales Now | © DH Communications, Inc., July 2008 www.dhcommunications.com | 603-382-8093 | email: info@dhcommunications.com

Introduction
YouTube. Twitter. Blogs. Podcasts. White Papers. Search. call for Mail. Trade shows. Webinars. Networking. TV commercials. Print ads. LinkedIn....If you want to get a full essay, order it on our website: Ordercustompaper.com



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