Marketing Communications

MARKETING COMMUNICATIONS

TITLE OF RESEARCH

To develop an compound foodstuff communication mix strategy for an IT trademark HP, readying to see a mod but very competitive market in India

1.0 EXECUTIVE SUMMARY-:
The purpose of this publish is to develop an integrated Marketing communication mix strategy for an IT brand mean to enter a new and very competitive market. For my report I have chosen HP as my IT brand and I have also chosen India as the new market for the product entry. HP is an American multinational discipline Technology corporation headquartered in California, USA. HP is mainly complicated in providing products, software, technologies, solutions and services to customers and HPs main coffin nail market includes small and medium sized businesses, large enterprises and including customers in government health and education sectors. An important part of merchandise communication mix is to find the customer analysis and contender analysis based on primary research and collateral research.

2.0 INTRODUCTION-:
When a business is planning to expand itself by pathetic into a new market (for e.g. another country) an integrated selling communication mix strategy plays an important role which exit help the business to achieve their goal.



In order to put through and plan an integrated marketing communication theory mix strategy it involves wide range of different management tasks which includes, situation analysis, acknowledgement of marketing communicating opportunities, choosing the right marketing communication theory agency, raise up implementation and development, selection of marketing communication mix, creative execution, media planning and finally managerial coordination between all tasks and parties involved to view integration of marketing communication initiatives throughout the campaign. Marketing communications is an exciting and dynamic part of marketing. The world of marketing communications has changed dramatically in the past few years....If you want to draw a full essay, order it on our website: Ordercustompaper.com



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