Consumer Behavior

Consumer Behavior
Stephanie M. Smith
MKT/435
June 28, 2012
Richard Ford

Consumer Behavior
A customer in a busy segment store walks around for an hour carrying the same two dresses. some(prenominal) dresses are very similar in style and color. both(prenominal) dresses are the latest fad, but a sales mortal has to interview why the serviceman forget not make a decisiveness. The man has some elements to consider before he makes the purchase. The man will consider to consider the style of the woman for whom he is purchasing the dress. He may consider the price of separately dress. The man can even consider whether the woman will like one designer over the other. He may consider similar dresses seen at another popular store. all(a) of the considerations the man can make are a physical body of consumer behavior. Understanding why a customer will or will not buy, which busisness he or she buys from, and whether he or she will return to an establishment is what drives a business. Consumer behavior is a key element of marketing.




Consumer Behavior and market
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Hawkins, Best, & Coney, 2007, p. 6). Consumer behavior can debate some insight to the way a consumer makes a decision about a fibreicular product or service. The mind process behind a visit to a true store or a website is also a part of consumer behavior. Organizations want and need to know about how a person decides to use certain services or products. The same organizations essential know what thoughts or feelings keep customers away. The knowledge of consumer behavior influences how a company markets to current and potential customers.
Consumer behavior relates directly to marketing. Marketing revolves around what the customer needs and what will satisfy the needs. strike and...If you want to get a full essay, order it on our website: Ordercustompaper.com



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